DJ Jinle
While many prominent South Africans have gone on to great success in the business world, some have faced great challenges and setbacks.
Here are some notable examples of celebrities whose business ventures didn't go as planned.
1. Kani Mbau
Popular actress and media personality, Kani Mbau, ventured into the beauty industry with her own product line. However, the business faced many hurdles, including stiff competition and distribution challenges. Despite her celebrity status, the brand failed to achieve the expected level of success.
2. alias
The late rapper AKA Kiernan Forbes launched a line of alcoholic drinks under the brand names “Cruz Vodka” and later “Banana Deluxe”. Though initially well-received, the brand faced production and distribution issues. Market instability in the alcohol industry contributed to the business's woes.
3. Somizi Mhlongo
Somizi, a multi-talented media personality, entered the culinary world with his own cookbook and kitchenware line. Despite his popularity, the business faced challenges in terms of scaling and competing with existing brands in the market. The high expectations brought about by his celebrity status also put pressure on the business's performance.
Four. Boity Thulo
Actress and rapper Boity launched a range of health and wellness products. However, the business faced stiff competition from established international brands and struggled to capture a significant market share. Marketing and distribution challenges further hindered the brand’s growth.
5. Zodwa Wabantu
6. DJ Jinle
7. Kelly Khumalo
