Kyocera SA has welcomed Jimmy de Waal as its new sales and marketing director.
“With a rich background in business management, a proven track record in sales and marketing, and a deep interest in building relationships, Jimmy de Waal will bring a fresh and dynamic approach to our sales and marketing team.” said General Paul Wendland. Manager of Kyocera Document Solutions South Africa. “He is known for his ability to effectively develop teams by focusing on individual strengths to achieve collective goals, and we are delighted to welcome him to our team.” says Doland.
De Waal's career began in a video shop and then a role in industrial roller door sales in Johannesburg. But it was in the copying and printing industry that he found his calling.
Starting in sales at Applied Imaging, he was quickly promoted to director of sales and marketing and played a key role in the company's focus on large format printing. Mr de Waal then moved to Canon South Africa as Office Product Manager (PM). He was soon appointed Production Print Business Development Manager (BDM) and he was appointed PM. After convincing the company to set up his own dedicated B2B marketing team, he was appointed head of marketing, a role that worked closely with European exports and direct and indirect channels.
“My goal at Kyocera is to create a unified team where each member can contribute to the company's goals while having fun and building a culture of trust,” he says. “I believe in the importance of a balanced work environment where achieving business goals goes hand in hand with personal growth and team building.”
Looking to the future, de Waal is mindful of the opportunities and challenges of AI in the industry. “The integration of AI into the printing industry means a shift towards more intelligent, responsive and efficient printing solutions in response to evolving market demands and technological advancements. From operational efficiency to customer experience. , the role of AI in the printing industry will be transformative. Given the important role of human judgment and emotion in decision-making, I am focused on ensuring that AI supports, rather than replaces, human capabilities. I am putting
“I am passionate about managing and developing teams, and my focus is always on bringing out the best in people,” adds de Waal. “With each initiative I lead, my goal is to leave a lasting impact on the business and the people I work with.”
Outside of work, De Waal's interests include live music, guitar playing, traveling, mountain biking, running, and online gaming. This is an activity that reflects his dynamic approach to work-life balance.
