A record 46.7 million people will watch women's sports on TV in 2023, a new study has found.
The 2023 total was 1 million higher than the previous high in 2019.
“It's great news for the industry that women's sports are attracting more young female fans,” said Tammy Parler, co-founder and CEO of the Women's Sports Trust. .
“This shows that we are starting to attract a unique fan base. The more we understand the motivations that drive connection with live women's sport, the richer the experience we can provide them both in and out of the stadium. “This will allow us to build on our customer base and ultimately deepen our fan base.” ”
This figure reflects the number of people who watched at least one minute of women's sports on TV over the course of the year, with average viewing time increasing by 16% to 10 hours and 7 minutes.
The most popular sport was soccer, accounting for 74% of viewing time.
England lose to Spain in Women's World Cup final It was watched by 12 million viewers on BBC One. A total of 21.2 million viewers watched the BBC's telecast of the tournament.
The most-watched women's sporting event on pay television was the third day of the Solheim Cup golf tournament. european team holding trophy They tied with Team USA in Andalusia, Spain.
Report says TikTok drives the biggest increase in video views, with Women's Super League (WSL) leading domestic women's leagues on the platform with 150 million views, up 268% are doing.
According to data provided by marketing agency Two Circles, more people attended women's sporting events in 2023 than in 2022, with the number increasing from 2.1 million to 2.6 million.
“The industry needs to take advantage of these opportunities to drive further awareness and engagement,” Parler said.