Was this the worst advertisement ever in South Africa?
Advertising can be hit or miss for media companies, sometimes missing their target market entirely. We all have memories of looking at Dulux dogs and laughing out loud at Chicken His Ricken or Nando's.
However, the ad was not well received by local residents and the South African Advertising Bureau.
Learn more about which ads have issues and why.
Rewind: Was this the worst SA ad ever made?
An ad for Windhoek Lager featuring actor Gerard Butler was not well received by both viewers and advertisers.
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Rewind to 2021 and you'll see ads on YouTube.
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The ad started receiving complaints soon after it aired.
It was eventually banned for “promoting toxic masculinity.'' Heibo! Rewind to see why this ad was a bad idea.
Rewind: See ads here [Watch]
Don't just take our word for it.
Decide for yourself whether this ad went too far. Your ads may not work as expected for your customers.
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Watch the ad below and rewind to 2020 thanks to YouTube.
Rewind to other bad ads
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In case you're wondering, Durex also published an ad and was immediately drawn in by advertisers. And so is Nandos.
Remember those ads that suddenly stopped airing on TV?
What do you think about this ad?
What do you think about this ad and its depiction of “real men” drinking beer? Send your thoughts on this story to info@thesouthafrican.com. We look forward to hearing from you.
Read more articles by François Jansen (Alex Coyne)
