The tournament, now in its 29th year, is the second time that the men's and women's tournaments have been held at the same venue, with the aim of ensuring overall parity.
Dimension Data, established as a leading provider of IT solutions and technology, is launching a unique four-day Sunshine Tour and European Challenge Tour sponsored golf tournament at the prestigious Montagu, Outenica and The Links golf courses in Fancourt. It will be held again. Western Cape. The event, in partnership with Standard Bank, will run from February 14th to 18th, 2024.
The first Pro-Am tournament was held in 1996 and for the past 28 years, the event has brought together Dimension Data's top business partners and the core of professional golf in South Africa and Europe. We plan to continue that tradition this year as well.
The opportunity to play like a pro, alongside pros, is especially important for the 44 amateur female players, who represent a variety of influential decision-makers and executives from the United States, Europe, the Middle East and Africa. The 2024 Tournament's proactive approach to promoting equity on its golf courses is one of its most important features and demonstrates its commitment to inclusivity. By including female players in addition to male players, this tournament sends a strong message that talent has no gender.
Nompumerero Mokou, Dimension Data.
“Dimension Data’s partnership with Standard Bank is aimed at promoting and improving women’s golf,” explains Nompumelelo Mokou, Dimension Data’s Chief of Staff. “We are committed to enabling the development of women's golf and this tournament provides a platform for that, as it focuses on the inclusion, development and performance of female professional golfers from Africa and beyond. Masu.”
In addition to men and women playing on the same courses, the increased prize money for the 2024 tournament also levels the playing field. Mr. Mokou continues: “This movement is not just about economic equality; it is a statement that female golfers deserve the same recognition, respect and compensation as male golfers. This will have a knock-on effect and encourage more young It could inspire girls to take up golf and pursue their passion for the sport.”
Dimension Data's Ladies Pro-Am will receive the same level of television exposure as SuperSport, with the channel broadcasting the event live over four days in both the women's and men's fields. This reinforces and emphasizes the idea that the roles of men and women on the green are equally important and worth showcasing.
The partnership between Dimension Data and Standard Bank works well as both organizations have a common vision and commitment to promoting and developing women's golf. Both companies are invested in growing the sport, creating more opportunities for women and celebrating female talent, and this partnership will be essential in ensuring women's prize money matches that of men. ing.
Jack Els, Head of Wealth and Investments at Standard Bank South Africa, said: “We strongly believe that investing in equal pay in women’s sports is not only an issue of equity, but also a strategic imperative for our country’s growth. Recognizing that we play a role, our commitment to inclusivity extends beyond banking. By ensuring equal pay for female athletes, we are helping to close the gender gap and create a more just society. Whether in sports or business, talent is genderless. Empowering female athletes with fair compensation not only recognizes their dedication, but also inspires the next generation of leaders. As we invest in our future, we champion equality on and off the playing field, ensuring that all individuals, regardless of gender, can excel and contribute to collective success. We are developing a nation of opportunity.”
The tournament also supports Dimension Data's global sustainability efforts by partnering with Chedza to raise funds for solar backpacks that will benefit George's local community. The emphasis is on
“Inclusivity in sports is not just a buzzword, it is necessary for the growth and evolution of any field. The 2024 Pro-Am Golf Tournament’s unwavering commitment to supporting female players will help ensure a more inclusive and equitable future for golf.” “Representation matters, and this premier event allows us to demonstrate our commitment to inclusivity and the strength of our partnerships,” Mokou concluded.