For over a century, rooibos has been cultivated only in the botanically diverse Cederberg region of the Western Cape, and nowhere else in the world. That is until now…
A new action-packed survival game, WrappedIn , Rooibos is grown in the virtual Nomad Highlands, a vast land filled with valuable resources located at the heart of the game.
German-based game development company Keen Games was recently founded Wrapped It will go into early access for Windows PC users on January 24th, and players will need to acquire resources such as Rooibos to survive.
According to Keen Games: be covered with, has already attracted more than 1 million users, and the number is increasing every day.
In the main story, players wake up as the Flameborn, the last hope of an ancient civilization. Confronting them is the Shroud, a creeping plague that absorbs and mutates all life it encounters. To push back the Shroud and restore life to the kingdom, the Flameborn must master powerful weapons, spells, and armor while battling ruthless creatures. Players can use their creativity to build bases and grand homes down to the finest detail while unlocking unique items and crafting mythical weapons.
To survive, resources such as wood, stone, metal, leather cloth, and other rare materials are collected by looting chests, crates, and containers, or by harvesting trees and rare plants such as rooibos .
Although difficult to obtain in-game, Rooibos Shrubs can be found in the Nomad Plateau region and look like spring flowers in full bloom covered in small yellow flowers. Users can craft the seeds to create plantations and brew tea. Some users claim that using the rooibos tea recipe gives players bonuses that increase their stamina and endurance, but since the game is still in development, more features will be added. There is a possibility.
A possible reason for Keen Games to incorporate rooibos tea into the game is likely due to the growing popularity of rooibos tea in Germany and throughout Europe.
Today, rooibos tea can be purchased in almost every supermarket, department store, health food store, tea specialty store, and even gas station convenience stores in Germany. South African beer accounts for about 10 percent of the tea Germans drink.
Rooibos Council spokesperson Adèle du Toit said she was excited for viewers from all over the world to encounter Rooibos in the virtual world.
“By incorporating rooibos tea, Wrapped This is a complete surprise and will definitely raise awareness of rooibos tea and reach new audiences. Gaming has grown from a niche hobby to one of the entertainment industry's largest markets with over 3 billion gamers worldwide.
“Incorporating authentic products like rooibos tea into games can contribute to a more immersive gaming experience, especially when real-world items are integral to gameplay and relevant to the context. It happens often.
“We hope that players around the world will associate positive experiences with Rooibos in-game, which could potentially lead to increased awareness and demand for locally produced Tisane.” says Du Toit.
Last year, about 10,000 tons of rooibos tea was exported to more than 40 overseas markets, with Japan, France, Germany, the Netherlands and the United Kingdom accounting for the top five importing countries.
Wrapped is currently available on STEAM and GeForce and is scheduled for release in late 2024 for Windows PC, PlayStation 5, Xbox Series X and Series S.
