The Football Association of Wales (FAW) has announced a four-year, £6 million investment package for the men's top flight Cymru Premier.
This is said to be the single largest investment in the league since its inception in 1992.
The cash injection will be used as part of the department's restructuring and new strategy, details of which will be revealed in the coming weeks.
CEO Noel Mooney is “really pleased” with the “flagship project”.
He added: “Our league is not strong enough for our football culture.
“There has been a lack of investment for years.”
Jack Sharp, the governing body's new head of domestic leagues, told BBC Radio Wales Sport: “I think anyone who has been involved in the game will recognize it. [the Cymru Premier] Under-the-radar, under-appreciated, and perhaps to some extent unloved. And we absolutely need to change that narrative.
“We want people to be excited about our league structure, and the only way we can change some of those opinions about the game and move standards forward is by It’s about putting really strong resources around it.”
Simul Premier has been criticized for the standards of the team, which has struggled to be competitive in the early rounds of European competitions, with attendance numbers often low. further investment is required in I support it.
On the other hand, the dominance of the only full-time team, the New Saints (currently 16th overall with a 17-point lead on their way to winning their third straight title), is also being questioned.
Over the past two seasons, FAW has conducted a long-term review of the top league, including the number of teams and format (including the possibility of splitting the league into north and south). Not excluded by key figures.
Details of the next steps are still being kept under wraps, but Sharp said he is nearing publication of a plan that he claims will excite both the league's supporters and critics, and that new investments will help achieve the goals. added that it is essential.
“This investment will allow us to do something different within the domestic game,” he said.
“What has been introduced historically has not necessarily produced the results that everyone involved in the game wanted.
“This gives us an opportunity to do things differently. [the Cymru Premier] Being where it is today.
“We really want to bring that into a league that is a little bit more modernized, implementing it better, leading to some really creative and innovative practices and giving the people of Wales something to be really proud of. I’m thinking of coming to the domestic games.”
Funding for league development will be available from now until the end of the 2026-27 season.
Mooney added: “A huge amount of work has gone into the consultation process to develop the JD Cymru Premier strategy. I am very much looking forward to revealing this.”
“This is a significant funding contribution and the largest commitment to JD Shimul Premier in its 32-year history.Football is the sport of greatest interest in Shimul and FAW・We want Premier to be an important pillar of this.”
You can listen to the full interview with Jack Sharpe, Head of FAW Domestic Leagues, on Radio Wales Sport and BBC Radio Wales from 19:00 GMT on Friday 16 February. Later on demand.