In response to Sipho Muchindu's questions about Carling Black Label's acclaim as Africa's most awarded beer and whether it is the most awarded beer in the world, the brand has launched a fact-finding mission. and dispatched Muchindu on an expedition to uncover the truth.
Accompanied by a team that includes a photographer and videographer, Muchindu will travel to various locations documenting his discoveries and unveiling the prestigious beer honors that will grace Carling Black Label, the brand says.
You can see the tweet that started it all here.
Candice van den Bosch, marketing manager for Carling Black Label, said: “We are very excited about the opportunity to showcase Sifo’s curiosity and Carling Black Label’s exceptional brewing heritage.” “As ‘Africa’s most awarded beer’, we want to prove that we can earn this title on a global scale as well.”
Reflecting on Muchindu's role in the campaign, van den Bosch said, “Muchindu's passion for fact-finding missions and uncovering the truth aligns perfectly with our brand's story of 'Hard work, results, reward.' We are doing so.”
“I know it won’t be easy and will require a lot of effort, but I’m confident Muchindu will emerge victorious and reward himself with an ice-cold Carling Black Label at the end. ” added Vandenbosch. .
According to the brand, Carling Black Label has proudly proclaimed itself as South Africa's most decorated beer for decades, and as evidenced by its packaging, it is one of Africa's best beers. This further supports the claim that there is. Today, Carling Black Label confidently claims its place as the epitome of brewing excellence on a global scale, powered by extensive global award data.
The brand has won 54 awards from 1990 to 2023, adding that the Carling Black Label trophy cabinet is a testament to its unparalleled success.
As Muchindu embarks on his mission, consumers are encouraged to follow the hashtag #MostAwardedBeer on social media to stay updated on his journey.
While the specific locations Muchindu will visit remain a mystery, Carling Black Label says consumers can expect a fascinating and enlightening journey as Muchindu explores the world of brewing excellence.
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