Queen's Club is poised to host a pre-Wimbledon tournament for women for the first time since 1973.
If the plan is approved, the WTA tournament will be held on men's grass courts the week after the French Open in June.
Although no final decisions have been made, the LTA and the All England Club are keen to bring a WTA event back to London for the first time in more than half a century.
The WTA would need to sanction a new tournament that could start in 2025.
In the run-up to Wimbledon, it is expected to replace Eastbourne as the only WTA 500 event to be held in the UK.
Eastbourne will remain in its traditional place the week before Wimbledon but is likely to be relegated to WTA250 status. This means that fewer ranking points will be earned and your winnings may be reduced.
The idea stems from a year-long review of the grass court season, as well as new ways to maximize the impact of the summer weeks.
If all parties can be persuaded, the new schedule should appear in the 2025 WTA calendar, expected to be published in April.
Margaret Court, Chris Evert and Anne Jones won the women's title at Queen's until the competition ended in 1973. A return to Queen's is believed to increase the profile and profile of the women's game.
However, attracting suitable quality stadiums may prove difficult as many top players do not prefer to participate in tournaments the week after a Grand Slam. In this case, it was in anticipation of a deep run on the clay courts at Roland Garros.
Last year, for example, only five top 20 players competed in the WTA tournaments held in Hertogenbosch and Nottingham the week after the French Open.
Ticket prices may need to be significantly lower than the high sums associated with men's events. However, with the men's stand up and a number of commercial partners already supporting ATP tournaments, LTA hopes this will also be an opportunity for increased revenue.
Queen's Club courts will be under unprecedented strain, but research carried out on behalf of the LTA and the All England Club shows that the women's matches over the week will be worse than the men's matches under similar stress. has also been shown to be less stressful to lawns.
While the women will be the first to use the new coats, some men may prefer the harder, less slippery coats they take over.
The future of WTA events in Nottingham and Birmingham is not yet clear. It appears one of the two will be forced to cancel the WTA tournament as there is no room for additional grass court events in the UK.
Nottingham is traditionally the venue for the new Queen's Club tournament during the week. Edgbaston Priory Club has held a tournament in the second week of the grass court season since his 1982, but the event has consistently failed to break even.
It remains to be seen whether the Eastbourne arena, which hosted five of the world's top 10 players last year, will be affected by the tournament being downgraded to the WTA 250.
Although it offers fewer ranking points than other weekly tournaments held in Bad Homburg, Germany, many who want to play in the week before Wimbledon still play from as far south as the All England Club. may prefer a shorter trip. coast of England.
“LTA and the All England Club have reviewed the grass court season with the aim of improving the experience for fans and players,” LTA said in a statement.
“We continue to have discussions with the ATP and WTA regarding the upcoming grass court calendar, but no final decisions have been made at this time.”
