The Absa Cape Epic is the most televised mountain bike race in the world, a feat only possible with the help of NTT Data's industry-leading technology.
NTT Data’s partnership with cycling dates back to 2014 when Dimension Data became the headline partner of the Absa Cape Epic. In 2015, this global technology and business solutions provider, Dimension Data, became the official technology partner of the Tour de France, and South Africa's World Tour cycling team, Dimension Data, won Qhubeka's title as his sponsor. became. His relationship with cycling in general and mountain biking in particular has been a fruitful one and is set to continue under his NTT Data banner into 2024 and beyond.
The Absa Cape Epic is the most televised mountain bike race in the world, a feat only possible with the help of NTT Data's industry-leading technology. “Every year, we take our teams to some of the most remote parts of the Western Cape for the Absa Cape Epic, where there is no internet access or even mobile phone reception,” says Jonathan Mayne, Head of MTB South Africa. Mr. Chess said. “Dimension Data has enabled race coverage and, more importantly, allowed riders to connect with friends and family at home while taking on Untamed His African Mountain Bike Races. We are very pleased to reaffirm NTT Data's support for mountain biking.”
Mark Jesseman, vice president of technology solutions at Dimension Data, said: “Although the company is now called NTT Data, we remain passionate about supporting global sporting events with technology solutions. Cycling in general, especially Absa,” he emphasizes. Cape Epic continues to serve as an important testing ground and international platform to showcase our products and services.
Our partnership with Absa Cape Epic not only provides us with a platform to showcase our technology to influential potential customers, but also allows us to push our capabilities and people to the limits under the most difficult conditions. make it possible. This is a scenario rarely encountered in supply. Solutions for offices in Sandton city centre. This proves to our customers that we are ready for any scenario and that NTT Data will exceed your information technology needs. ”
Christo Tua, Absa Cape Epic Brand Manager said: “We are thrilled that NTT Data will be working on the Absa Cape Epic until 2026. Thanks to NTT Data’s technology, the race was watched by more than 1 million people in 44 countries in 2023. The Ethernet connection also allows us to upload hundreds of images, hours of social media video every day during the race, and daily television programming that is broadcast in 144 countries.”
NTT Data WiFi will once again be free for Absa Cape Epic Race Village participants and supporters, allowing participants to upload their experiences to social media and connect with loved ones at home. This connectivity is also essential to racial health services. “Mediclinic operates a race medical center that is a de facto field hospital. When a rider is admitted to Mediclinic, we use NTT Data's high-speed internet to manage that individual's treatment and medications. can be uploaded to Mediclinic's secure national database. That way, if a rider requires further care after an event, all details will be available online and Mediclinic's doctors will be able to prescribe conflicting medications. There is no risk of not knowing the patient's previous treatment or not knowing about the patient's previous treatment,” Mainzees emphasizes.
With the aim of increasing equality in the sport, the women's NTT Data Masters competition was introduced in 2023 and was won by 2017 women's race champions Esther Schuss and Jenny Stennerhag. This year, advanced technology will once again raise the profile of the women's race, bringing fans closer to the action than ever before.
NTT Data is the headline partner of the Absa Cape Epic and a category partner of the Masters competition. The blue jerseys of teams with riders between the ages of 40 and 49 for both men and women have historically been more competitive. Recently retired pro riders often compete for the NTT Masters jersey, with winners in this category including Carl Pratt, Christophe Sauzer, José Hermida, Joaquín Rodriguez, Cadel Evans and George Hincapie.
For more information about the Absa Cape Epic and the important role NTT Data plays in bringing the event together, please visit: www.epic-series.com/capeepic. The 2024 competition will be the 20th and will be held from March 17th to 24th.