“Some farmers are using drones to check trees at risk,” says Woolworths Chief Food Technology and Sustainability Officer, Farming for the Future says Latifa Behardian. “Rather than watering all the trees all the time, farmers can water only the thirsty trees and better manage this precious resource. This is just one example of how we are transforming agriculture and paving the way for a more sustainable future.”
Farming for the Future uses drone technology to help farmers optimize water usage, reduce waste, and reduce the impact of climate change on agricultural productivity. By leveraging data-driven insights, farmers can strengthen crop resilience, improve yields, and contribute to a more sustainable food system.
In addition to drone technology, Farming for the Future harnesses the power of science to protect and conserve water resources. By employing innovative water-saving techniques and precision irrigation methods, farmers can minimize water use while maximizing crop yields. From soil moisture sensors to predictive analytics, science plays a key role in ensuring efficient use of water resources in agriculture.
As part of the campaign launch, Woolworths also introduced an immersive digital experience designed to demonstrate the transformative potential of technology in agriculture. Through her interactive online platform, visitors will explore innovative uses of drones, learn about water-saving techniques, and leverage relevant information to deepen their understanding of sustainable farming practices.
“We believe technology has the power to unlock new possibilities in agriculture and drive positive change for our collective future,” Behardian emphasizes. “Through Farming for the Future, we aim to provide farmers with the tools and knowledge they need to thrive in a rapidly changing world.”
Woolworths is calling on stakeholders across the technology industry to join forces to advance a shared vision for technology-enabled agriculture that fosters sustainability, resilience and innovation. By collaborating and innovating together, we can build a future where technology is a profitable force in agriculture and beyond.