Problems caused by cybercrime The stakes are high for all businesses and consumers. As a result, South Africans have become more online savvy. Internet users know that companies need to protect their data. One of the most basic, yet important ways to do this is to use SSL (Secure Sockets Layer) certificates.
An SSL certificate is an added layer of security to your website that encrypts the data exchanged between your website and its visitors. Additionally, a padlock icon will appear on the URL (website address) to indicate that the connection is secure.
But what if your small business doesn't sell online? Do you still need an SSL certificate? Well, here are five reasons why.
Benefit 1: SSL certificates protect data between you and your customers
One of the main functions of an SSL certificate is to encrypt data sent between your website and your website visitors. This encryption keeps sensitive information such as login credentials, payment details, and personal data safe from hackers and cyber threats. Even if you don't sell online, you may want to use forms to generate leads or grow your subscriber base. By prioritizing data protection, you protect both your business and your customers from potential breaches and identity theft.
Benefit 2: SSL certificates improve search engine rankings (SEO).
Google and other search engines are in the business of linking you to the best and most relevant websites. Naturally, we encourage our users to use secure websites. That makes sense. Therefore, implementing an SSL certificate will significantly improve your website's search engine rankings.
Small business websites need as much SEO help as possible, so SSL is a must.
Benefit 3: SSL authenticates your business and builds your brand reputation
More and more Internet users are skeptical of the websites they visit. That's no wonder, as the attacks launched by cybercriminals are becoming more and more sophisticated. You are working hard to attract visitors to your site. There's no need to risk people clicking just because your website doesn't meet security requirements.
Apart from protecting your data, SSL certificates also authenticate your business identity to your visitors. This certification not only enhances your brand's reputation but also gives confidence to potential customers, leading to increased conversions and sales.
Benefit 4: Improve customer trust
Trust is the foundation of successful online interactions. By securing your website with an SSL certificate, you demonstrate your commitment to data security and customer privacy. This proactive approach not only builds trust with existing customers, but also attracts new customers who prioritize a safe online experience. Trustworthy websites are more likely to attract repeat visits and referrals, leading to long-term customer relationships and loyalty.
Benefit 5: SSL improves your website user experience
The user experience of your website has a direct impact on what happens next. If your site is slow or insecure, visitors will quickly click away.
SSL-secured websites provide users with a seamless and secure browsing experience. Visitors will feel more secure using her website knowing that their data is encrypted and protected. This can improve engagement metrics, lower bounce rates, and increase time on site. In addition to this, using https (enabled by an SSL certificate) indirectly increases the speed of your website as it allows the use of the http/2 protocol. What an absolute win-win!
If there's one thing cybercriminals love, it's ignorance. No matter the size of your business, if you don't prioritize cybersecurity, you could become a victim. Protect your business now!
About Domains.co.za
Domains.co.za is a domain name and website hosting provider based in Johannesburg. We do not intend to bind our customers with complicated contracts. However, we believe in providing excellent service and excellent affordable products. In fact, we typically exceed our 99.9% uptime promise. At the core of our business is helping entrepreneurs, startups, and small businesses reach the World Wide Web. All of our packages are scalable and grow with you. We also offer value-added services such as SSL and antivirus, and an easy-to-use website builder called Site Builder. Oh, have you heard of the Customer Control Panel? You'll love it! Follow Domains.co.za on Facebook, Instagram and LinkedIn. X Or YouTube.