Boity Pink Sapphire Eau de Parfum was launched in 2020.
The sudden drop in the price of Boitumelo 'Boity' Thulo perfume has become a hot topic on social media.
The media personality launched a fragrance line, Boity Pink Sapphire Eau de parfum, in collaboration with Halo Heritage in 2020. At the time, a 100ml bottle sold for approximately R1,495.
On Thursday, a social media user posted a photo to X showing Boity's perfume currently selling for R60.
“This Boity perfume went from R595 to R60. I wish she could have promoted it more like Bonang promotes BNG and engages with clients on her timeline.” Afelele Jodi wrote.
The photo has since been spread on social media and posted on gossip blogs. Mafefa Ndaba There, Boity opened up about the failure of her perfume line.
“Business failed. Disappointing. Life happened. But we will try again and keep moving forward,” she wrote.
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Boity Pink Sapphire: A Passion Project
talk to citizen Following the launch of Boity Pink Sapphire, Boity said the fragrance line was her passion project and something she had always wanted to do.
“I've always loved perfume and wanted to have my own. I started with deodorant and when that took off, this became the next step in the process.”
The rapper also owns other businesses, including the alcohol brand BT Signature, which he launched in March 2021.
She also has hair care products made specifically for women with hair types 3 and 4.
“Now more than ever, Black women are embracing their natural hair. But it hasn't come without struggle. For many Black women, falling in love with natural hair is a journey. Thing.
“As a brand designed for powerful, modern African queens, collaborating with Halo Heritage felt like a natural fit,” she said at the time.
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