Knorr launched the #ModTheVeg campaign with world-renowned gamer and streamer Tyler Ninja' Blevins and eight other global streamers.
Image provided. Knorr's #ModTheVeg campaign teams up with world-renowned gamer and streamer Tyler Ninja' Blevins to promote healthier dietary choices in the gaming world
One of them is South African streamer Barry Forrester (aka Caramel Gamer, or as his character “Lovemore Dlamini”).
This campaign aims to introduce vegetable-based mods to promote healthier food choices in the gaming world, and also encourages the community to join the movement to end vegetable inequality. To do.
A study conducted by Knorr found that in many games, meat-based items are often selected for quick recovery during main quests, while fruits and vegetables have a lower health-recovery effect.
For example, in one game, eating meat gives you a +15HP boost, but eating cabbage only gives you +10HP. In some games, the difference is even more pronounced, with Beef Steak having +552 HP compared to Bean Stew's +61 HP.
…vegetables give you superpowers
The campaign was launched with a stream on Twitch by Blevins and the streamer to highlight the issue to the gaming community and advocate for veggie equality by playing and demonstrating veggie-specific mods available in various games. did.
A series of streams followed, including Caramel Gamer's Fortnite stream, where over 750,000 viewers faced the reality that it's much harder to survive on vegetables alone in-game.
The gaming community has been sharing their thoughts on the movement, with players expressing their support saying, “We're all here for vegetables!” Some people agree: “…vegetables give you superpowers.”
consumer education
“Our goal is to strengthen the appeal and benefits of consuming vegetables in gaming and ensure that they are as valuable as other food options in the gaming space,” Forrester said. says.
“We have been on this journey to help consumers develop better eating habits that are beneficial not only to themselves but also to the planet,” said Janine, Head of Nutrition, Knorr South Africa.・Mr. Van Rooyen said.
“Now, by extending our efforts to the realm of gaming, we are leveraging innovation to champion the irresistible deliciousness of vegetables in the real and virtual worlds,” adds van Rooyen. .
sign the petition
The campaign also features a petition encouraging gamers to sign a petition in support of increasing the role of vegetables in video games, with the aim of establishing a more balanced approach to in-game nutrition.
By the date of publication, over 19,000 petitions had been signed.
Get involved and sign the petition.