Rapper, reality TV star, presenter, actress and businesswoman Boity Tulo has reacted to the shocking price drop on her perfume line.
of Uzdat? Hitmaker addresses questions about failed business after gossip blog Mafefundaba She revealed that her Boity Pink Sapphire eau de parfum now retails for a whopping R595 to R60.
Boity admits perfume business failed due to falling prices
This fragrance line was launched in 2020 in collaboration with Halo Heritage. At the time, a 100ml bottle sold for approximately R1,495.
On Instagram, Boity admitted that business did not go as expected.
“Business failed. Disappointing. Life happened. But we will try again and keep moving forward,” she wrote.
Other businesses owned by Boy
After launching her perfume line, Boity launched her hair care range in the same year.
according to startup magazineShe said at the time: “More than ever, black women in Africa are starting to embrace their natural hair. But it hasn't come without struggle. For many black women, falling in love with their natural hair is a journey. As a brand designed for powerful, modern African queens, collaborating with Halo Heritage felt like a natural fit.”
The business mogul also owns a range of alcoholic and non-alcoholic sparkling fruit drinks called BT Signature, which she launched in 2021.
business drama
Additionally, she runs a pharmaceutical company called Human Limitless, which was founded in 2018. The company, which calls itself the “pharmaceutical company of the future,” makes a toning weight-loss drug called Boity Toning Support.
according to Sowetan LIVE, Three weeks after Human Limitless was released, Boity's business partner, Legend Manqele, resigned. He cited “issues with communication and the way the business was run” as the reason for his resignation.
“I don't agree with certain business actions. A business is a business and it needs to be staffed in the sense that there are certain duties to perform,” he said.
In response, Boity said in a statement at the time: “Mr Manqele has not mentioned that he promised to work with us, knowing full well that he had too much on his plate from the beginning.
“We did not feel he was fully committed to the project. We appreciate his contributions during the four months he worked with us and wish him well in his efforts. I'm praying for you.
“Business may be the driving force behind many things, but respect for the individual is essential. Objectivity is the spirit that drives sustainable, profitable, and vibrant business.”
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