Thebe Magugu clothing brand promotes South Africa's 'lobola' culture through its new collection.
Siebe collaborated with South Africa's top stars to promote the work created, as seen in photos shared on social media.
Boity, Anele Mdoda, Priddy Agree, Ama Kamata and many others joined the campaign.
Boity took to social media to thank everyone for joining the campaign.
“We are thrilled to be joining 18 of South Africa’s most iconic women and men in the third installment of Thebe Magugu’s iconic heritage capsule. Pre-order now at www.thebemagugu.com is possible.”
“This episode explores lobola, the centuries-old negotiation process in anticipation of an eventual marriage. There, the groom's family approaches the bride's family with an offer, traditionally a cow, and in modern times money, in exchange for the bride herself. This has more of a symbolic meaning than ownership, and the exact extent of this custom varies from culture to culture. ”
“This campaign is spearheaded by 18 South African leaders who use their talent, skill and heart to lead the way in their respective fields, including law, film, literature, business, sport, culinary arts and the arts. I've been standing there.
