Brand reputation management strategist Sorry moen He says there is nothing wrong with the Democratic Alliance (DA). A controversial election ad that showed an image of a burning national flag.
The narrator said this election was about surviving the damage the ruling African National Congress (ANC) had done to the country.
At the end of the video there is a restored photo of the South African flag with the party's election theme.Unite to save South Africa”.
moen He says there is nothing wrong with what the prosecutor's office is saying.
“The country is in turmoil, the country is on fire. The DA is painting a symbol of this country in pain, confusion, on fire. There's nothing wrong with that. I don't see people bringing apartheid back to the DA. I've seen it, and it's nonsense. I would have done the same thing. The country is in trouble, just like the DA's office did. I think it's fine,” Moen added.
DA defends advertising
The attorney general's office defended the ad, saying the burning flag symbolizes the current state of the country.
🇿🇦 We are proud of our flag and are working hard to protect it and SA from the corrupt ANC/EFF Doomsday Coalition.
if we don't unite #RescueSA May 29, South Africa's democratic institutions and economy will be reduced to ashes under this coalition: https://t.co/RuI5zrB39x
— Democratic Alliance (@Our_DA) May 8, 2024
Party spokesperson Solly Malatsi said:The purpose of advertising is The idea of a coalition between the ANC, EFF and MK is to demonstrate the situation the country is in and the risk of it continuing. ”
“South Africa is going through a very difficult time and these parties collectively represent some worrying trends that indicate that South Africa is in decline. “The flag will not burn out completely and will then be restored to show that there is still hope,” Malatsi added.
Video | MP Steenhuizen defends election ads
“traitor”
Meanwhile, Arts and Culture Minister Gigi Kodwa condemned the ad, saying burning the national flag was a bad idea and should be considered treason.
“Elections should be about ideas and policies, not the desecration and destruction of national symbols…More than 29 will not unite our people.th It's the 29th of Mayth May is gone, but we must continue to come together as a people. Part of what each political party has to do as a campaign is to not divide us…because we come from a very divided past and that flag unites us. Because it is a perspective of our liberation heritage,” says Kodwa.
He added: “I think the idea of burning the national flag is a bad idea and should be treasonous…We need to consider including a ban on such acts in the Electoral Code of Conduct Act.”
Podcast: Gigi Kodwa comments on the DA's latest election ad: