Gi said the decision to create Gigiverse was also inspired by music executive Nota Baloyi.
Rapper and podcaster Gigi Lamayne Gigiversea new platform that will give fans exclusive insight into her life and career.
The launch event took place on the evening of Thursday 4th July at the Opera Bar Club in Rosebank, Johannesburg.
Gigiverse, powered by Vodacom, gives fans a full access pass to personal and never-before-seen content.
This includes breaking news, behind the scenes footage, exclusive previews, full livestreams, coverage of Gigi's music catalog, music video drops, live performances and a look into her life on tour.
Gigi says the platform will bring together content from all aspects of her life and take a deep dive into the nitty-gritty of her world.
“Gigiverse is completely unfiltered,” she says. “If you want to know what's true about my music, or real-life stuff like whether I can cook or clean or spin an iGusheshe in high heels, you'll find out here.”
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Controlling the narrative with Gigiverse
She says the decision to create Gigiverse was also inspired by music executive Nota Baloyi.
“Love him or hate him, he's a genius. He gave me some very powerful words: The media has a tendency to do this and that, so why not become the media? I took that very seriously.”
“As someone who studied media, I always felt like I was underestimating myself. I knew how to do it, but I wasn't doing it for myself,” she added.
She said the platform will give her the power to control the narrative.
“For me, it was really about becoming my own media group and being a place where we could all hear positive, good, and authentic content directly from the people involved,” she explained.
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