AKA x Reebok's SneAKA is back on the market
The late South African rap legend AKA left an indelible mark on both the music and fashion worlds.
Five years ago, in a visionary collaboration with Reebok, he co-created SneAKA. This sneaker became a symbol of his artistic talent and unique style.
Today, Reebok honors Forbes' AKA Keenan, sneakers 2.0a fresh iteration designed in collaboration with the Forbes family to honor his lasting influence.
The timing of this release is particularly significant as it comes more than a year after AKA was tragically killed in a senseless act of violence that shocked the country in February 2023 when he was gunned down in Durban.
Although his death has left a void in South African music, his legacy continues to inspire as SneAKA 2.0 serves as a reminder of his creative genius.
Reebok's latest Instagram post celebrates this special moment, with the brand expressing gratitude for its partnership with AKA, writing, “Five years ago, we partnered with visionary Keenan “AKA” Forbes. Today, we are proud to celebrate this milestone by introducing SneAKA 2.0, created in collaboration with the Forbes family, to honor AKA's enduring legacy. Masu.”
A video accompanying the post features members of the Forbes family and close friends of the late star, sharing their thoughts on the collaboration.
Their approval of this latest release reflects their continued support for AKA's vision and ensures that his spirit lives on through projects like this.
SneAKA 2.0 represents more than just a stylish sneaker. This encapsulates the essence of AKA's drive to push creative boundaries.
His collaboration with Reebok was groundbreaking, and SneAKA 2.0 is a heartfelt continuation of that journey, allowing fans to carry a piece of his legacy with them.
With the slogan LONG LIVE SUPA MEGA LIVE LONG, the launch of SneAKA 2.0 is not just a celebration of a product, but a lasting tribute to the extraordinary life and creativity of a man who profoundly shaped South African culture.
