Advances in technology have led to the rapid growth of podcasting around the world, especially in places where there was little access.
“Africa is one of the fastest growing podcast markets in the world,” said John Savage, founder of Africa Podcast Network.
“Thanks to changes in on-demand media, advancements in mobile, and major investments from platforms like Spotify and Apple, we have caught up incredibly quickly. The future of podcasting in Africa is incredible. APN is at the forefront of this revolution.”
APN offers a suite of services that connect brands with Africa's diverse audiences.
The organization hosted a masterclass last week to showcase why podcasting is the buzz of the future and why Africa is playing a key role in the global podcasting landscape.
During the session, Savage touched on things like return on investment (ROI) and demonstrated how podcasting offers measurable benefits compared to social media.
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SA Preferred Platform
Earlier this year, KLA revealed through its YouGov tool that the top five podcast apps used in South Africa are YouTube 65.83%, Spotify 50.91%, Google Podcasts 16.27%, Deezer 15.62% and Amazon Music 14.96% I did. Apple Podcasts ranked 6th with 12.91%.
Notably, podcasts are increasingly recognized as a valuable news source, with South Africans ranking them 9th (27.19%) for using podcasts as a news source.
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A multi-platform approach to growth
According to APN, the platform takes podcasting beyond traditional audio and provides customized 360 podcast marketing solutions to amplify brand messages.
APN ensures your campaigns deliver measurable results through immersive content integration, strategic sponsorship, and programmatic audio.
Its Guaranteed Listen model ensures precise targeting and unparalleled campaign effectiveness, making it a game-changer for advertisers.
“We're seeing the highest conversion rates and attention metrics for advertising through podcasting,” Savage said.
“Podcasters care deeply about their audiences and will only integrate ads that match their audience's natural tone and style, ensuring authenticity and engagement.”
APN offers dynamic ad insertion, live leads, power spots, and brand integration at scale to ensure effective reach, engagement, and conversion for your brand.
APN provides aspiring podcasters with free access to world-class studios and content creation tools through AMPD Studios, Africa's largest empowerment hub.
Many creators use these facilities every month to grow their work and move it to APN's commercial network using AMPD Studios in Joburg.
The platform allows podcasters to build sustainable careers by ensuring they retain ownership of their intellectual property.
“We focus on monetization and commercialization, helping creators go from nothing to revenue-generating companies,” Savage explains.
“As we grow, so do opportunities for African creators and the industry as a whole.”
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