Fans in 44 African countries can watch the Grammy Award-winning performance live on Showmax starting January 18, 2025.
African fans who weren't able to watch Tyra's concert live at Tshwane's Sunbet Arena in December will have a front row seat when the show is streamed on Showmax.
“We are thrilled to spotlight Tyra's iconic Homecoming Concert. This will be our first live-streamed entertainment event, making the world-class experience available across the continent. It underlines our commitment to ,” said Yatish Narsi, Chief Marketing Officer, Showmax and MultiChoice South Africa.
Fans in 44 African countries can watch Grammy Award-winning Amapiano superstar Tyra perform live.
“We don’t just want to break records with this live stream,” Narsi adds. “We're changing the narrative of what it means to be successful on the continent. Showmax doesn't just aim to be the best in Africa; we aim to be the best in the world. That's what I'm aiming for.
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Tyra's return
Tyra Cesar made a triumphant return to her homeland in December and performed her first private concert in front of a selected group of fans.
“It's an incredible feeling to perform in front of the people who have supported me from the beginning,” she said. Her excitement made for an unforgettable show, and she even played an additional song to the cheering crowd.
Audience members in Mzansi, who won invitations or won tickets to the special Cork Studio event, eagerly awaited the singer to take to the stage while enjoying other amenities celebrating all things Tira.
At this intimate event, the internationally acclaimed artist debuted his new hit single “Tears,” co-produced with Coke Studios.
jump The singer also belted out chart-topping hits from her debut album Tyra.
The homecoming concert celebrated her stellar year. From being the youngest and first African to win Best African Music Performance at the Grammy Awards, to multiple MTV Awards.
Tyra also received numerous nominations in 2024. He won two BET Awards, three MTV Europe Music Awards, and the prestigious Global Force Award for his first Billboard R&B No. 1. She was also honored at the South African Music Awards.
Also read: Tyra surprises fans with exclusive private concert in South Africa [WATCH]
international partnership
The concert streaming comes as Showmax celebrates a successful year since its relaunch in February 2024, with a 50% year-over-year increase in paid memberships and a number of prestigious awards. I got it.
Powered by Peacock's cutting-edge streaming technology, which set a North American viewership record with 16.3 million concurrent live streams during last year's NFL Wild Card Game, the new Showmax platform solidifies its position as a leader in streaming .
In early 2024, the two broadcasters announced a partnership that would make Peacock content available on Showmax.
“Peacock's best-in-class technology platform will deliver a world-class streaming experience for Showmax viewers,” said Patrick Miceli, Executive Vice President and Chief Technology Officer (D2C & International), NBCUniversal. .
“So we look forward to extending that functionality and reliability to the new Showmax.”
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