Cell C today announced the appointment of Darius Badenhorst as Chief Growth Officer, effective February 2024.
His outstanding track record and 14 years of experience in financial services and telecommunications brings a new level of ability to drive Cell C's growth and innovation strategy.
As Chief Growth Officer, Mr. Badenhorst will be responsible for overseeing key areas of business development, customer retention and customer relationship management across the value chain and lifecycle to further accelerate growth.
His extensive background in quantitative analysis and financial engineering helps him navigate the evolving communications landscape.
. Jorge Mendes, CEO of Cell C, said: His outstanding accomplishments, innovative thinking, and technical acumen make him a valuable addition to our team. His addition to the board positions us well to execute our growth strategy and provide superior service to our customers. ”
Badenhorst joins Cell C from Vodacom after 10 years where he excelled across multiple roles within the commercial and finance teams. His successful initiatives validate his ability to drive growth through innovative strategies and platforms. He started his career at Bridge Loans (Pty) Ltd, where he played a central role in setting up his reporting environment for analytics and businesses.
During his time at Vodacom, he led the development of the successful Just 4 You personalization platform, generating significant revenue growth. His mastery in innovative technologies such as AI and Robotics Process Automation has led to remarkable process improvements and increased operational efficiency, leading to the creation of a division that boasts a large number of integrated bots.
As Vodacom's Managing Executive for Base Growth, Loyalty and Retention, he created platforms responsible for significant increases in revenue and customer engagement, including the innovative VodaBucks rewards program that benefits all Vodacom customers.
In addition to his professional accomplishments, Badenhorst holds bachelor's degrees in actuarial science and financial mathematics, as well as a bachelor's degree with honors in financial engineering and mathematics. His appointment strengthens Cell C's vision for sustainable growth and innovation and underscores the company's commitment to attracting top talent. As the telecommunications industry continues to evolve, Cell C remains focused on driving growth and profitability by delivering value to consumers, delivering innovative solutions, and delivering a superior customer experience. Masu.
Darius is enthusiastic about Cell C's growth opportunities. “I look forward to joining Cell C and contributing to its future success. The telecommunications industry is undergoing rapid transformation, and I look forward to leveraging my expertise to drive innovation and growth to help our customers. We want to offer great value.”
