Actress Nomzamo Mbatha has bagged one of the most coveted fashion contracts.

A SAFTA (South African Film and Television Awards) nominated TV series for Best Actress. Ushaka Ilembeand her role as executive producer has landed actress Nomzamo Mbatha one of the hottest deals in the fashion industry.

Driving on Johannesburg's highways, you might notice her curves in skin-tight Levi's curvy denim.

She starred in a film with Bruce Willis. Assassin And he plays the main love interest. Let's go to America 2, She's also the face of Neutrogena and a global ambassador for Earthshot, which keeps her busy.

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Apart from acting, she is also active in charitable work, helping to build schools in her home province of KwaZulu-Natal and running the Lighthouse Foundation.

Nomzamo, a strong advocate for youth, has now added another milestone to his illustrious career.

Denim Story

Nomzamo, who was recently announced as the new brand ambassador for Levi's Curvy, is incredibly excited about the partnership.

But for her, it's more than a transaction: it's about sharing a personal story.

She speaks The Citizen About her new ambassadorial role and the positive impact it will have on women Mzansi.

This is the story of a petite but curvaceous South African woman who struggles to find a comfortable size of denim: “They're either open at the back or the size doesn't fit,” she says.

This is a common experience for many South African women and girls who wonder why their jeans don't always fit the way they want them to.

“I buy jeans by fit, not size,” Nomzamo says.

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Self-challenge

Her desire to collaborate with Levi's came from wanting to challenge herself.
“In everyday life, I feel the need to hide my body shape and wear larger clothes,” she says, reflecting on her journey.

Interestingly, when Levi's first launched the Curvy line, she was a student at the University of Cape Town, completing her Bachelor of Commerce in 2018.

The politics of desirability

Nomzamo aims to challenge curvaceousness politics in South Africa: “The definition of curvy is very broad, but in the fashion world it can range from small to medium to large. I'm always thinking about how I'm creating a dialogue with women and what positive effect that can have,” she says.

She believes her position at Levi's is revolutionary in changing the way people think about denim.

“I don't like belts. This technology was developed to solve a global problem. There are women all over the world with different body types, and Levi's caters to that.”

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What's her favorite style?

Boyfriend jeans fit snugly on people with small waists and don’t gape in the back.

To young girls who struggle with insecurity or try to hide their shape in oversized clothes, Nomzamo says: “Your body is a vessel you were given to be in this world. Take care of yourself, but at the end of the day, use your power. We are all different people, but as you grow, you will realise what you have is special. Protect yourself.”

She also noted the potential for over-sexualization in society and stressed the importance of families and communities protecting girls.

“When you're young, don't let what people say to you determine your self-worth,” she advises.

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She speaks passionately about the pressure women feel when it comes to their body size and shape.

“We need to be kinder to one another, challenge harmful conversations, and change how we view weight and body size politics.”

Ultimately, she hopes that her message of confidence, body positivity and self-love will resonate with women, both young and old, across the continent.