Adobe is bringing generative AI video tools to Premiere Pro using Firefly machine learning models. “With these new Firefly tools and proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora model, Premiere Pro users can generate videos and use text prompts to add objects or “[Similar to Photoshop's Generative Fill feature]and extending the length of the video clip,” The Verge reports. From the report: Unlike many of Adobe's previous Firefly-related announcements, no release date has been set for the company's new video generation tool, beta or otherwise, only that it will be available “later this year.” ing. The creative software giant also showed off what its video models are currently capable of in an early video demo, but has no plans to integrate Premiere Pro with AI models from other providers. Not sure. Adobe instead calls its third-party AI integrations in video previews an “early exploration” of what these will look like “in the future.” According to Adobe, the idea is to give Premiere Pro users more choice, allowing them to use models such as Pika or models like Sora or Runway AI to enhance shots when generating B-roll for a project. is to be able to use it. Adobe also says that content authentication labels can be applied to these generated clips to identify which AI model was used to generate them.