Huawei has come back from the dead, posting a 64% year-on-year sales increase in the first six weeks of 2024. Meanwhile, Apple's iPhone sales in China fell by 24% during the same period. The BBC reports: Apart from Huawei's resurgence in sales at the higher end of China's mobile phone market, Apple has been “caught in the middle by the aggressive pricing of Oppo, Vivo, Xiaomi and others,” Counterpoint Research's Mengmen said.・Mr. Chan wrote. In China, one of Apple's biggest markets, overall smartphone sales fell 7% during the same period, according to the report. Huawei has been struggling for many years due to U.S. sanctions, but sales have soared since it launched the Mate 60 series of 5G smartphones in August. This came as a big surprise as the Chinese company was cut off from the key chips and technologies needed for 5G mobile internet.
Honor, the smartphone brand spun off from Huawei in 2020, was the only brand among the top five brands to increase its sales in China over the same period, according to the report. According to Counterpoint, sales of Vivo, Xiaomi and Oppo also declined in the first six weeks of this year. The report also said Apple's share of the Chinese smartphone market fell to 15.7% from 19% last year, dropping it from second place to fourth place. Meanwhile, Huawei rose to second place with its market share increasing from 9.4% in the same period last year to 16.5%. According to Counterpoint, Vivo remains China's best-selling smartphone maker despite a 15% decline in sales last year.