Cell C promotes El Kope to Chief Financial Officer and Executive Director of the Cell C Board of Directors.
The company said this strategic move will enable it to source talent from its internal talent pool and strengthen its commitment to excellence and financial leadership.
El Kope, a certified public accountant and head of finance, joined Cell C in September 2022 as head of financial planning and analysis.
Cell C said her exceptional performance and unwavering dedication led her to step up as acting CFO following her retirement in August 2023.
Elle has a proven track record and brings a wealth of experience from working for multinational companies such as DHL, Coca-Cola Africa and SA Breweries. In particular, she played a pivotal role in driving Tsebo International's impressive $150 million in sales during her tenure.
While serving as Acting CFO, Elle demonstrated outstanding leadership, strategic foresight, and financial acumen.
Her swift action significantly improved governance, stabilized the finance department, and strengthened relationships with key stakeholders, putting Cell C in a better position.
Under El's leadership, Cell C achieved several important milestones, significantly improving its governance structure and implementing the right methodologies, which led to improved revenues.
Jorge Mendez, Cell C CEO, said: “Elle has demonstrated outstanding leadership, strategic financial and business acumen, and we could not be more pleased with her well-deserved appointment.”
“We look forward to her continued contributions as we drive our growth and reposition Cell C for long-term sustainability.”
Commenting on his appointment, Elle said: “It is a true honor to lead the great finance team at Cell C as we embark on this exciting growth journey, and I am humbled by the confidence that Cell C’s management team and board have placed in me. I look forward to being a part of our collective success.”