Africa Bredenkamp made a seamless transition from traditional media to podcasting.
There are few people in the South African media world with a face and voice as recognizable as Elana Afrika-Bredenkamp.
She seems to have made a seamless transition from traditional media like radio and television to modern media platforms like podcasting.
“Podcasting and conversation have become our traditional media. So for me, this is a change of times, but I'm not afraid of trends,” Afrika-Vredenkamp said. The Citizen.
Afrika-Bredenkamp won the 2022 Radio Presenter of the Year and the President's PRISM Award for her podcast.
In 2016, she started her podcast, Parent & Baby Brunch. It is one of the largest parenting podcasts in the country with 200,000 unique streams to date. The platform regularly ranks in Apple and Spotify's podcast charts.
she started Parent & Baby Brunch Because there's no need.
“What led me to Parent & Baby Brunch was a lack of knowledge. There are not enough books out there to prepare us to understand what our mothers have done for us,” she asserts. did.
“at that time [of launching] We called it Support for Mothers, organized it as an event, and had 250 guests. And I really wanted to document these conversations and this audience,” she said.
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Balance in broadcasting
She recalls a conversation she had with someone. The person said that radio is dying and that podcasting is taking over radio's stronghold.
“I said I didn’t feel anything, but [about the shift] Because we're not afraid of trends. I think we just need to grow it. Was it seamless? I think it felt right because I'm a creator. ”
In addition to being an anchor for “traditional media” and “new age media,” Afrika-Vredenkamp spends a tremendous amount of time on stage and as a host in what she describes as “live media.” We are doing
“I'm on stage a lot. I'm on stage about 30 hours a month, so it's a lot of time and I'm on my feet. But it's all a way to tell a story.”
She is excited about this versatility and ease of dabbling in other media. “It’s the same with making music, and I always enjoy having access to multiple things when it comes to feeding my creativity.”
“I can say it was very exciting. But I didn't start radio because it was seamless. I started broadcasting because I love people and felt I could enjoy making music and having conversations, but from there It has become something that can change lives.”
In her Instagram bio, Africa-Bredenkamp describes herself as a conversation starter, and says this stems from her desire to help others.
“It wasn’t meant to look seamless, it was supposed to move with the times and help people.”
She also recently launched another podcast series best friend in the boardroom Her conversations revolve around successful women.
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Connection with Jacaranda listeners
Afrika-Bredenkamp has been with Jacaranda for a cumulative 20 years, albeit on and off, and the bond she has with her listeners is something she values.
She recently returned to the morning show. Work zone with Elana Africa-Bredenkampfafter being booked in sick for two weeks.
“I'm back today and connecting with my listeners by making a show about them, rather than sulking and making a show about my life. That's essentially the theme of the show, and the work zone is different from other people. Because it’s about people.”
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winery
One of Africa-Bredenkamp's hobbies, which includes golf, is winemaking. She has lived between Johannesburg and Cape Town throughout her 23 years in the industry.
“When I returned to Cape Town after my 11th year, I had two things in mind: I wanted to play some good golf and I wanted to do a wine tasting course, so that’s how it started.” she said.
After falling in love with wine farms, she developed a desire to have her own wine.
“I was taking a wine tasting course at the time and fell in love with the winemaking process.”
Through her hobby of winemaking and establishing a winning boutique, she developed a desire to give back and decided to donate R40,000 from her wine profits towards the tuition fees of South African Sommelier Association (SASA) students.
The donation comes from sales proceeds from her Shiraz wine range, produced in collaboration with De Grendel Wine Estate, and a charitable donation from KWV.
“Because I know that somewhere there's a young kid out there who sees wine differently. They're more likely to respect the profession and become sommeliers than if they grew up in a household where their parents mistreated sommeliers.”
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