South African rugby is abuzz with discussion as SA Rugby explores a potential equity partnership with Ackerley Sports Group (ASG). While the deal promises commercial benefits, there are also concerns about what it means for the future of the beloved Springboks.
ALSO READ: UPDATE: Springbok injury list growing
SA Rugby has been reassured that the Springboks are off the market.
Understanding potential rugby stock trades
ASG, a US-based investment company with experience in sports franchises, could acquire a stake in the commercial rights of South African Rugby.
Also read: Ezebeth undergoes surgery, setback for Sharks
This model mirrors similar deals seen in global rugby competitions. Importantly, SA Rugby has stressed that the Springboks' core identity remains off the market and that management and ownership remain the same.
Springboks off the market: what does it mean?
“As national institutions, the Springboks and SA Rugby cannot be transferred to private equity,” SA Rugby said. This partnership relies on leveraging commercial potential through our expertise and global network.
ALSO READ: Could the 150kg prop be on the Springboks' radar?
Fans who were worried that the Springboks would be put up for sale can breathe a sigh of relief as that is not the case.
The rationale behind equity partnerships
SA Rugby views this share transaction as a path to immediate economic benefit and unlocking long-term commercial value. Such partnerships provide “the expertise, networks and resources needed to increase the commercial value of rugby in South Africa”.
ALSO READ: Is this Nkosi’s last chance at rugby stardom?
The goal is to raise the profile of the Springboks and the sport as a whole on the global stage, without compromising South African ownership of the team.
The future of the Springboks is in the hands of those involved.
Negotiations continue, but one thing is clear: any deal will need the green light from SA Rugby's 14 member unions. Details will be presented for scrutiny, followed by a decisive vote at the annual general meeting in May.
Also read: Jack Nienaber backs Irish manager for Springbok success
This process ensures that every detail is thoroughly inspected and that no Springbok enters the market without extensive approval.
Click here to read more articles by Luke Menezes
