Kaspersky holds the key to security.
At a recent launch event hosted by First Distribution, Kaspersky, the global cybersecurity and digital privacy company, introduced its latest visual identity and enhanced products for all aspects of the digital age. These products will be his first in 10 years to innovate solutions with regular updates to take into account new threats, due to the advent of artificial intelligence (AI) and the complete change in the way people live.
Kim Grobbelaar, Consumer Channel Sales Manager for Africa at Kaspersky Lab, said the new suite has undergone a thorough development process and reflects a post-COVID-19 world where everything has moved online. He explains.
New products include:
“The cybersecurity and threat landscape is continually changing. What we viewed as a threat 10 years ago has completely changed. It addresses the sides,” says Grobbelaar.
With 26 years of experience, Kaspersky updates its database daily to address new threats.
Grobbelaar explains that the three new products incorporate more than 500 different technology elements. “We base all of our new, new-look products on the pillars of security and performance.”
Standard security plans provide strong protection from viruses, malware, and ransomware. It also includes performance tools to keep your device running quickly and smoothly, remove unnecessary software, and keep apps up to date.
Kaspersky Plus provides next-generation cyber security that protects against new viruses, ransomware, and malware without slowing down your machine. It also includes payment protection, password manager, and unlimited VPN to keep your digital life private and secure.
Kaspersky Premium, a Rolls-Royce product, offers award-winning antivirus, privacy and identity protection, performance optimization, and fast, unlimited VPN, secure password manager and vault, and 24/7 premium remote. It offers benefits such as IT. support.
Current consumers can renew their subscription online without any additional payments.
Kaspersky has partnered with First Distribution, which has a presence in 32 countries, to provide products across Africa. During the launch, First Distribution received his Kaspersky B2C Security Award for SADC.
Sean Blitz, Kaspersky brand manager at First Distribution, explained that Kaspersky Lab is moving away from traditional ways of targeting end users and considering what consumers want from cybersecurity products. I am. “Cyber is the fastest growing sector outside of the cloud.”
Seifallah Jedidi, head of consumer channels at META, said the new subscription-based solution will help Kaspersky increase its presence in Africa, a key growth region for the security giant. “Cybersecurity is no longer a luxury. Through our partnership with First Distribution, we will continue to make lives safer with these cutting-edge products as we expand across the continent.” Kaspersky Lab CEO Eugene Kaspersky also highlighted the fact that Africa is a focus region.
With the rise of digital connectivity in Africa, Kaspersky is targeting double-digit growth. Security solutions from Kaspersky help simplify many aspects of protecting your personal information, privacy, payments, and keeping your children safe online.
according to According to the World Bank, more than 160 million Africans will connect to the internet through broadband between 2019 and 2022, and an additional 191 people will make or receive digital payments between 2014 and 2021. I did it.
Blitz added that while hackers used to target businesses, they are increasingly moving into targeting individuals. “The value of data exceeds the value of oil, and the black market for it is growing rapidly. Anyone can become a target.”
Grobbelaar said: “Antivirus products are obsolete and we are a reinvented provider that covers every aspect of modern life, on every device. It’s built on layers.”
