GoGo & Mo are among the list of influencers brought on by Mzansi Magic to promote Queen Modjadzi.
To boost excitement for upcoming Mzansi Magic dramas Queen ModjajiThe channel is also using social media influencers to educate viewers ahead of its July debut.
Influencer couple Gogo & Mo are part of a long list of content creators selected to shed more light on the Kherobedu language and culture.
“Being an American, I didn’t know anything about the Kherobedu, their language or their culture, so when I was invited to join the campaign, Mo taught me so much. [about] “Being from Limpopo, I want the opportunity to learn about the culture and history,” Daphne Montgomery said. Citizen.
For Mo, whose real name is Hendrik Matrou, the situation was different as he is a fan of Kelovedu music and its artists.
“I was certainly aware [of the language and culture]I have some with King Monada. [other] “Kherobedu artists. It's a language I heard a lot growing up,” Mo said. Citizen.
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Edutainment
title The Sound of Kerovedu The selected influencers in the campaign Queen Modjaji Participants can recreate the scene in their own style on their own social accounts.
“We've already wrapped up the first phase of this super fun campaign, with phase two set to launch soon. We don't necessarily have plans to differentiate ourselves from other influencers; we're not in contact with other influencers for this campaign, but we take great pride in being authentic and organic with our audience,” Gogo said.
The couple is yet to watch the entire episode or any scenes as, like everyone else, they have only seen the trailers.
“I saw the trailer and it was really intriguing and I loved the presentation. It was also great to meet the cast,” Gogo said.
The list of 10 influencers includes popular animated character Noko Mashaba, Lebotile’s Juliet Shy and Lethabo Lujoy Masato among others.
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Inclusivity
By exploring the life and legacy of Queen Modjadji, the content creators’ goal is to educate and inspire audiences about the rich history, language and culture of the Valovedu community and deepen their understanding of Africa’s diverse heritage.
“I love this campaign because I care about inclusivity and representation. I'm mixed race, so I've also had life experiences as a minority in my family,” Gogo said about joining the campaign.
“I'm happy to promote a smaller niche culture that doesn't have as much recognition in the country as Zulu or Xhosa. Not only is it an honour to be part of the campaign, I'm proud that we're helping to increase awareness and inclusivity of the culture.”
For Mo, the campaign is significant because of its educational component.
“The educational element is not always present. [in campaigns] “I'm really honored to be a part of this. I think this is rare and it's needed,” he said.
Gogo, an American who was raised speaking English and was exposed to Spanish at a young age, said he is excited to learn Khelobedu.
“I'm learning Sepedi so I can't speak Kerobedu but it's interesting to see the similarities between Sepedi and Kerobedu. This is a good basis to create a bit more awareness of the language.”
Moe speaks Sepedi but cannot speak Kerobedu, but the recently engaged couple see it as an exciting challenge.
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