Abstract
- Highlights of the event. This year's Mobile World Congress was held in Barcelona from February 26th to 29th.
- Humanize AI. MWC officials emphasized that generative AI is on the brink of revolution.
- 5G and beyond. This event will explore how upcoming 5G advancements will improve the user experience.
Mobile World Congress (MWC) held its show this week at Fira Barcelona Gran Via in Barcelona, Spain. The show will begin on February 26th and run until February 29th, according to MWC officials. According to MWC officials, the event will feature keynote speakers and general speakers speaking about this year's theme, “Future First.”
Mobile World Congress Barcelona 2024: What will happen?
According to the GSMA, the event theme for MWC 2024 will focus on 'Future First' – working towards solving current and future challenges. It consists of his six sub-themes that reflect the latest technology and trends, four of which focus on customer experience and satisfaction.
Humanize AI
“The hottest topic right now is generative AI, or AI in general,” said Dan Hayes, carrier leader at PwC.
More than 40 sessions at the event focused on artificial intelligence, and Mobile World Congress officials emphasized that generative AI is poised to transform the way we work, live, and interact. Despite this potential, only 35% of business leaders express a focus on managing AI systems and processes.
That begs the question. How can companies prioritize adopting a responsible approach to AI and integrate trust by design into every aspect of their operations? For organizations, it's not just about the governance of AI, but the risks of data, models, bias, and more. It is also important to consider this aspect.
“AI and generative AI will take center stage at Mobile World Congress in Barcelona, alongside more traditional connectivity themes,” said Thomas, vice president and principal analyst at Forrester. Hasson said. “With the presence of the President of Microsoft and the CEO of Google’s DeepMind, AI will not only be at the heart of the conference, but will also be the center of attention for most of the technology, from hardware to software over networks, to optimize the B2B and B2C communications experience. It also becomes part of the vendor pitch.”
Ilana Golbin Blumenfeld, PwC's Responsible AI Lead, and Bret Greenstein, PwC's Data Analytics Partner and GenAI Lead, also discussed how GenAI will transform the future within the enterprise and how to scale responsibly.
Related article: The future of customer interaction: Leveraging RPA and IPA
5G and beyond
So how will 5G shape the future?
The benefits of 5G are wide-ranging and diverse. 5G has played a pivotal role in driving intelligence at the network edge. As we move into the next phase of 5G, highlighting the need for comprehensive AI integration, future mobile generations are poised to quickly learn, self-adjust, and introduce new possibilities for interaction with devices. is being arranged.
MWC 2024 featured discussions exploring advances in the Internet of Things (IoT), delving into the prospects of 6G, witnessing industrial transformation, and reflecting on the evolution of smart cities and networked infrastructure.
“The rollout of 5G continues to be at the forefront of everyone's attention and continues to be a hot topic,” Hayes said.
connect everything
The number of connected IoT devices will exceed 15 billion within the next two years, according to MWC officials, and connecting everything will require open, seamless, sustainable and secure network solutions. It is said that it will become.
At this year's event, speakers shared their insights and expertise on enhancing collaboration within the growing mobile ecosystem. Explore topics ranging from cloud hyperscaling, tower and fiber infrastructure to non-terrestrial networks and fixed wireless access (FWA) to collaborate on more adaptive, automated, and cost-effective networks. We focus on building with.
Manufacturing DX
Let's talk about the path to digital transformation in manufacturing and what we can expect in the future.
In 2020, digital transformation in manufacturing was valued at $263.9 billion. According to predictions, this figure will skyrocket to $767.8 billion by 2026.
Key factors impacting the manufacturing landscape include the integration of robotic manufacturing, sustainable technologies, and connected vehicles. Speakers emphasized that connectivity has evolved into an absolute necessity for growth, enabling businesses to remain competitive and relevant both now and in the future.
Related article: Consumer trends: Dive into the new technology wave
Mobile World Congress Barcelona: A glimpse of the future
As Mobile World Congress draws to a close in Barcelona, the technology community anxiously awaits the revelations and advances that will shape the landscape of our digital future.
From 5G onward, with a focus on connectivity, humanizing AI, manufacturing DX, game changers, and digital DNA, MWC will continue to be a center for driving innovation and future development.