KFC wants to transport you to the world of virtual reality gaming with its new store in Braam. You may have seen stores like this before. These stores are all about trying new things and bringing brands into the modern era. KFC Africa is doing just that with its new store in Joburg's Play Braamfontein area.
Located at 73 Juta Street, KFC Play Braam is more than just a shopping destination, it is also a hub of creativity and innovation for the brand. Here, new ideas are born right before your eyes, from delicious food to trendy fashion, from friendly service to cool technology, smooth operations to protect the planet, and cool design.
While you're in store, be sure to check out our special products created in partnership with local designer Mudukishi Mbane of Imprint ZA. Plus, you can dive into KFC's special virtual reality (VR) gaming experience. Compete with others on live leaderboards, win KFC coupons and have fun!
“It’s where innovation and technology meet food, fashion and gaming to create an unparalleled customer experience,” said Grant McPherson, KFC Chief Marketing Officer.
“This is the original you love, but something completely different. This is a concept store that not only bends the finger-licking rules, but also brings the same energy to fresh collaborations and reality-altering VR experiences.”
We pioneer new concepts in real time and innovate across food, fashion, customer service, team member experience, technology, operations, development, sustainability, design and more.
“It's about revolutionizing the speed and agility to continue adapting to the ever-changing needs of consumers, evolving brands to meet consumers where they are,” says McPherson.
“As we are the largest quick-service restaurant brand on a continent with the world's youngest population, we have a responsibility to not only stay at the forefront of food and retail trends, but to lead them. KFC at Play Braam is all about flavors you've never tasted before, fashion you've never seen before, digital experiences and games. This is the new original.”
The concept store has an exclusive new menu featuring a variety of new crushers, including Cola Dunk Wings, Chili Lime Burger, Hot and Spicy Chacho (nachos and more), and Pineapple Mojito Sparkling Crusher. Bottled sauces of KFC's signature kernel sauce and ginger sauce will also be available for purchase, allowing fans to take home a bottle of their favorites.
Featuring 100% digital graphics and display content, the menu is the star of the show, as well as a cashless digital kiosk with ordering in 11 official languages, and unlimited Wi-Fi and internet access. South Africa's first crowdsourced playlist on Spotify allows customers to post song suggestions and personalize their in-restaurant experience.
The KFC Play Braam team has intentionally worked to create a space that combines cutting-edge technology with youth-focused KFC team members. Equipped with a lobby host and table service, this concept store allowed KFC team members to shift their focus from filling orders to facilitating a great dining experience by engaging directly with customers. KFC team members will also have a soundproof charging area and digital communication platform, as well as separate delivery and pick-up zones. All of this helps ensure a great team member and customer experience.
“At KFC, we are committed to delivering an unparalleled dining experience, and all our innovations are in pursuit of our promise to our customers,” says McPherson.
“Innovation is about having the courage to push boundaries, test new concepts, and get real-time feedback. It also means having the agility to respond to new ordering behavior and how we change what we do. It's also important to keep asking why we do what we do. It's not just about meeting our customers where they are, but also offering new and exciting experiences, flavors, collaborations and, of course, pushing the boundaries of taste. there is.”
