Religious content has long been a mainstay on social media, allowing Christian influencers to garner millions of views. And much of the online response to his TikTok ad for Hallow was positive. still, alex jonesHallow's CEO said he understands that some people may be surprised to stumble across the company's ads on social media.
“We do not have advanced or specific targeting,” Jones wrote. Mr. Jones is not to be confused with the conspiracy theorist of the same name who ran the Infowars website. “Each platform has its own algorithm for determining what feeds. We know there are comments from users who are surprised to see these posts in their feeds. We are not forcing anyone to do anything. I don’t want to.”
Jesse Hood, a library coordinator in Roanoke, Virginia, who doesn't consider himself religious, is among those who met Wahlberg and Hallow on TikTok's For You page. “When I look at him, half the time I roll my eyes.,” Hood, 24, said, referring to the actor's criminal history. (At age 16, Wahlberg was convicted of assaulting a Vietnamese man and served 45 days in prison.)
Hood downloaded Hallow out of curiosity. “My first thought was, oh, that's weird. This is an app for prayer, so I have to pay for it?” she said. She posted a few screenshots of her Hallow on her X, which she later deleted from her phone.
In an email, Jones, the Hallow executive, anonymously quoted purported Hallow users' enthusiasm about the platform. For others who find Halloween ads on social media, it's of less interest. “I'd open up TikTok and watch Mark Wahlberg videos and ask people to pray with me…and I honestly can't think of anything more I'd rather do,” says Brandi Howard. Posted on 32, X.
But the TikTok campaign seems to have piqued curiosity, given that Schneider visited the Hallow website and Hood downloaded the app (only to delete it).
