Little did the audience at The F Show know that the jokes that were made that night were all a fake money lesson.
While people generally shy away from the idea of being taught a lesson, Financial Service Providers (FSPs) shrewdly concealed financial literacy in a stand-up show headlined by Mpho Pops Modikoan.
audience of The F Show The event, hosted at Sandton City's Theater on the Square, had no idea that the jokes performed that night were a money lesson disguise.
Mr Sanlam collaborated with author and personal finance expert Sam Beckbessinger to develop the six-lesson 'Fin Lit' course, which has since been followed by Mpho Pops, Hanisa Bunu , has been adapted into a feature-length stand-up comedy by viral manga artist Vafa Naraghi. .
“This campaign is based on the insight that South Africans don't like to talk about money,” asserts Mariska Oosthuizen, Sanlam's chief marketing officer.
“But research shows that talking about money regularly improves mental health, improves relationships, and improves financial outcomes.”
Also read: Pops, Naragi and Bunu's show highlights SA's ability to keep laughing even in tough times
funny money
The author, Beck Bessinger, Manage your money like an adult. We've distilled years of financial insight and knowledge into six solid “ultimate” lessons for comedians to craft their comedy.
During their set, Mofo Pops touched on topics such as corruption, family relationships, and tradition.
These themes are familiar to everyone, but Pops injected a new perspective by offering personal anecdotes and well-crafted insights.
“There's no delicate way to talk about money. Money is money. You either have it or you're going to have it. Money shouldn't be a taboo topic. Hmm. We bring it together, that's the problem,” Mpho Pops said.
@mpopoppscomedy Hey guys, the only F Show bigger than a pre-payday grocery run is The F Show! Sold out live gigs are 🔥🔥🔥 so expect some great stuff in the streaming special. For more details please visit 👀 #ItsAnFShow ♬ Original song – Mpho Popps Modikoane
“We need to talk more about money. It's healthy to do so. I grew up in a family where we never talked about it, and as a result, I experienced money struggles growing up. Now I try to talk about money with my daughter and wife.”
Naragi began his set by warning the audience to live within their means. Especially for the men watching, the comedian offered advice on how to stay on budget when dating.
Mr. Naragi's unique voice shined through his witty observations about cultural differences and everyday failings.
Beck-Bessinger points out that money taps into our most troubling emotions, such as fear and shame. As a result, many people hide their money stress.
“Humor disarms us and opens our eyes to things we were too scared to confront. Laughter is like turning on a light switch in a dark room. It's the 13th language. It's how we connect, deal with, and open up about even the most touchy topics like money,” the author said.
“I hope so. F show The streaming special brings conversations about money out of the shadows and into the heart of our homes. We want people to talk about their finances as openly as they discuss the latest episode of the movies. real housewife. When friends and family can talk about their financial goals, we feel like we've done our job. ”
ALSO READ: WATCH: Mpho Pops and Co make fun of controversial SA prison video
seriously interesting questions
clip from F show It started going viral on social media, generating over 2 million views, 14,000 shares and 138,000 engagements.
Netizens found themselves laughing and sharing moments that resonated with their own financial experiences without fully realizing that they were being taught valuable financial lessons at the same time.
With every laugh and comment shared online, the viral sensation prompted a cultural shift, turning taboos around money into open and engaging conversations.
Additional reporting by Anoka Latchmiah
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