PHILADELPHIA (CBS) – Nike Inc.'s first U.S. location, the Jordan Brand World of Flight Store, is set to open in Philadelphia.
The retailer plans to open its first Michael Jordan-branded sneaker and apparel store at 1617 Walnut Street in the city's Rittenhouse Square neighborhood, according to documents filed with the Philadelphia Historical Commission. ing.
The building at 1617 Walnut Street was built in 1921. His two-story building is approximately 7,000 square feet in size.
In its application, Nike developer MBH Architects details plans to install new doors on the building's ground floor and replace French doors on the second floor with plate glass windows, with “only the historic transom bar remaining”. the document shows. The plan also includes adding Jordan signage to the building.
MBH Architects/Philadelphia Historical Commission
Michael Kouvaris of MBH Architects writes, “The design concept for Jordan's World of Flight Philadelphia draws inspiration from the intersection of Philadelphia's historic buildings and the Jordan brand.”
There is no word on when the store is scheduled to open.
CBS News Philadelphia has reached out to Nike for comment. No response yet.
The first World of Flight store opened in Milan in December 2022. The second store, Jordan World of Flight Shibuya, opened in Tokyo last March. Last June, the third World of Flight store opened in Seoul, South Korea.
In a 2022 news release, Nike called the World of Flight store the future of Jordan Brand retail and a “destination that celebrates the heritage and future of basketball culture.”
“World of Flight is at the forefront of streetwear and basketball culture, a platform that inspires deeper connections with consumers and exemplifies the Jumpman's universal language,” the news release said. There is.
Last August, Philadelphia Eagles quarterback Jalen Hurts signs sponsorship deal with Jordan Brand. Hurts is one of three QBs in the NFL to represent the Jordan Brand, along with Dak Prescott of the Dallas Cowboys and Bryce Young of the Carolina Panthers.
Hurts wore player-specific Air Jordan cleats in 2022 and last season.
News of the Nike Store's arrival comes as Sneaker Con is scheduled to take place in Philadelphia. This event will be held at the Pennsylvania Convention Center on Saturday, February 17th from 12:00 PM to 7:00 PM.
