The documentary series will premiere on Heritage Day.
Renowned musicians Ntate Stunna and Yanga Chief have been announced as the stars of the AfriKaraoke campaign documentary series.
This series is ABC1 Heritage Day on September 24th.
The documentary series aims to offer audiences a unique blend of karaoke and African cultural traditions, reviving forgotten traditional songs to urban youth.
The AfriKaraoke campaign, launched by Castle Milk Stout, highlights the importance of learning and preserving traditional songs that define African identity.
Through this initiative, Ntate Stunna and Yanga Chief will embark on a journey back to their roots and explore the rich cultural heritage embedded in these songs.
Celebrating Heritage through Music and Tradition
talk The CitizenLesotho-born star, Ntate Stanna expressed his excitement over the campaign.
“This partnership is about preserving culture and traditional music. Our goal is to introduce these timeless traditions to the younger generations,” he said.
His portion of the documentary series was filmed in the Free State province, where he interacted with local elders who have been keeping these cultural traditions alive for many years.
“We have captured the essence of tradition in a way that will appeal to the youth. My aim is to make Sesotho trendy through my genre, Tsepe, which blends traditional famo music with new age beats,” he added.
Reflecting on his work, Chief Yanga stressed the importance of the campaign for the future of South African youth.
“This partnership means a lot to the youth and fans who have followed my journey. It's an opportunity to showcase my Xhosa heritage and inspire others to explore their cultural roots. I'm grateful to Castle Milk Stout for providing this platform and I can't wait to watch the documentary series,” he said.
Also read: Hebrew and Maskandi musicians collaborate to showcase Mzansi's diversity
“Yanga Chief and Nteito Stanna are resonating with today's youth through their music.”
Castle Milk Stout Marketing Manager, Kwezi Vika, highlighted the importance of the campaign and the involvement of Ntate Stana and Chief Yanga.
“AfriKaraoke is more than just music; it's about reconnecting with our roots and ensuring these traditional songs aren't lost over time. We wanted to create a platform where young people can engage with their traditions in a meaningful and fun way.”
“We chose Yanga Chief and Nteito Stanna because their music and insight into culture resonates with today's youth,” Vika said.
As part of the campaign, Castle Milk Stout has also announced a radio competition in which listeners can sing through the lyrics of a traditional song to stand a chance of winning R5 000 in cash.
The competition runs alongside a documentary series and encourages South Africans to actively engage with their cultural heritage.
“We envision a future where these traditional songs are sung in urban as well as rural ceremonies and ensure that they are preserved for future generations,” Vika added.
Read now: Elle Macpherson, 60, beats breast cancer without chemotherapy
