The partnership will give Way.io, whose partners include Alibaba, Baidu, and Tencent, access premium Digital Out of Home (DOOH) inventory globally through the Hivestack Supply Side Platform (SSP).
New York and Tel Aviv, Israel, March 11, 2024–(BUSINESS WIRE)–Perion Networks, Inc. (NASDAQ and TASE:PERI), a technology leader that connects advertisers and consumers across all major digital channels, today announced the launch of China's first domestic We announced a demand side platform (DSP) partnership with Way. .io is available through his Hivestack, a programmatic digital out-of-home (DOOH) platform.
The partnership is an important milestone in leveraging China's position as the world's largest DOOH market, predicted to be worth $5.2 billion in 2024, according to Statista. Hivestack's platform is already integrated with 16 major DOOH media owners in China, covering an unparalleled network of over 1 million screens across over 93,000 sites, with 2,030 generating access to billions of impressions.
For the first time, Way.io customers in China can now activate programmatic DOOH campaigns both in China and globally via Perion's Hivestack SSP's global network of premium DOOH inventory. Way.io's platform powers many of the world's largest brands, agencies, and media owners, as well as demand partners such as Alibaba, JD, NANFU, VIP.com, and Meituan, and supply partners such as Bytedance, Tencent, Baidu, and Kuaishou. used by.
“This strategic partnership with Way.io brings new opportunities to China's substantial digital landscape and provides unparalleled access to the world's digital DOOH properties,” said Tal Jacobson, CEO of Perion. ”. “This, along with our recent expansion into Brazil, marks another important step in delivering on Perion's commitment to expand our global footprint.”
Aileen Ku, Hivestack's general manager for China, said: “Programmatic DOOH is an increasingly popular option that brings the best of digital technology to traditional OOH. Through this partnership with Way.io, we are making it easier for Chinese brands to engage with Chinese customers. We can help you: Add over 1 million premium DOOH inventories in China to Way.io's omnichannel platform. Expand your partnerships internationally as outbound business demands grow, and Way.io We want to give you instant access to premium DOOH inventory from over 35 markets.”
“The use of programmatic technology ensures the best possible digital outreach in a comprehensive media mix strategy,” said Derek Do, Founder and CEO of Way.io. As a leading quantitative advertising platform, our core competitiveness lies in the power of data.” Establishing a global media network, the partnership with Hivestack is a key element of Way.io's global expansion strategy. The partnership will deliver a series of visually impressive innovations, along with new data-driven and intelligent methods. This enhancement of Way.io's ability to reach a comprehensive media audience, which will provide advertisers with the most comprehensive media ad formats, only signals that programmatic advertising in the country has improved to meet international standards. Rather than DSPOOH (DSP+DOOH), it marks our official entry into the digital era. We look forward to shaping the future! ”
For more information and market statistics, please see the post on the company's website.
About Perion Network Co., Ltd.
Perion connects advertisers and consumers through technology across all major digital channels. These channels converge in Perion's Intelligent Hub (iHUB), connecting the company's demand and supply assets and delivering significant benefits to brands and publishers.
For more information, please visit Perion's website at www.perion.com.
About Way.io
Way.io is a prominent company in China's quantitative advertising technology field. Their main focus is to provide programmatic advertising solutions that increase efficiency for brands and performance-oriented advertisers through quantitative algorithms. They serve as an efficient platform that intelligently connects high-quality traffic with advertisers' budgets. Powered by the expertise of a world-class data science team, Way.io advertising systems feature advanced quantitative trading algorithms, audience retargeting recognition models, RTA systems, and his DMP capabilities. This allows us to participate in media buying across global advertising markets and precisely target advertising to audiences around the world. For more information, please visit Way.io.
Forward-looking statements
This press release and the postings on our website linked above contain historical information and forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding Pelion's business, financial condition and results of operations. It contains. The words “will,” “believe,” “expect,” “intend,” “plan,” “should,” “estimate” and similar expressions identify forward-looking statements. It is intended to. Such statements reflect Perion's current beliefs, assumptions and expectations regarding future events and are subject to risks and uncertainties. Many factors could cause Perion's actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements or financial information. the deterioration of the situation in Israel, including the current war between Israel and Hamas and further mobilization; the failure of companies and businesses that we have acquired or may acquire in the future to realize the anticipated benefits; risks associated with business integration, including employee retention and customer acceptance; the risk that any such transaction would divert management or other resources from or otherwise disrupt the ongoing operations of such businesses, the risk that such transactions would result in potential litigation related to such transactions, and the risk that Perion's GENERAL RISKS ASSOCIATED WITH OUR BUSINESS (INCLUDING STRONG AND FREQUENT CHANGES) THE MARKETS IN WHICH THE COMPANY OPERATES AND GENERAL ECONOMIC AND BUSINESS CONDITIONS, LOSS OF MAJOR CUSTOMER, DATA BREACH, CYBER-ATTACKS AND OTHER SIMILAR EVENTS, UNEXPECTED RISKS. possible sales cycles, competitive pressures, market acceptance of new products and changes in applicable laws and regulations; industry self-regulation, failure to achieve efficiency and cost reduction goals, changes in business strategy and various other factors whether or not mentioned in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in the reports Perion files from time to time with the Securities and Exchange Commission. This includes our filed annual report on Form 20-F for the year ended December 31, 2022. Perion undertakes no obligation to update these forward-looking statements..
View source version on businesswire.com. https://www.businesswire.com/news/home/20240311982750/ja/
contact address
Perion Network Co., Ltd.
Dudi Musler, Vice President of Investor Relations
+972 (54) 7876785
dudim@perion.com
