The SABC has announced changes to the soap opera's time slot. 'Skeem Saam' used to be aired at 6:30 pm but now it is aired at 7:30 pm.
The SABC reportedly saw immediate results from the changes. scheme thermis the time slot on the first day of the shift, but when we compare the new numbers to the previous numbers, we see a drop.
The SABC 1 soap opera recorded more than 3.2 million viewers when it premiered in its new time slot of 7.30pm on Monday, according to the broadcaster.
scheme therm Previously broadcast at 6:30pm, viewers were protesting to the station's tree about the change in broadcast time.
Skeem Saam garners over 3.2 million viewers in its first broadcast of its new timeslot. https://t.co/KlZq9CuD1b#Angekebuscorn pic.twitter.com/n8TubeuitO
— SABC Education (@SABCEducation) March 5, 2024
“For years, SABC 1 viewers have been petitioning for this system to change. scheme therm “As the program is broadcast during travel times for many viewers, the program's time slot is too early for some,” said SABC 1 channel head Ofentse Tinan, who said the changes were announced. This was stated in a press release at the time. January.
Also read: “Skeem Saam” – Hungani Ndlovu replaces Cornetto Mamabolo as Tubose
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On January 8th scheme therm The most watched episode had 4 508 846 viewers glued to the screen.These numbers were second to none. Uzalo5 621 623.
The one with the highest viewership was Skemtherm The December episode was watched by 4,644,644 viewers. Nine days before that episode, the soap opera had 2,414,754 viewers hooked to the show.
In November, the Peu Communications-produced program had the highest monthly viewership of 3,735,612 viewers, ranking third. Generations: Legacy and Uzalo Each.
The trend continued in October with 4,199,923 TV viewers, compared to 4,097,058 the previous month.
It's been less than a week since the show moved, but the station is proud of the decision.
“We are proud of our performance on opening night and look forward to more highlights and wins.” scheme therm Move. Thank you to the SABC 1 viewers who have walked this journey with us,” Tynan declared in his recent statement.
The first episode of the new timeslot saw Leete discover that his friend Barrett was lying to him, and Jacobes accused Magongwa of witchcraft after he was run over by a truck at the gate. Stoko offers to make dinner for Babail and Rewatre.
Also read: Watch: 'Skeem Saam' star Pevetse Matlaila reflects on her thoughts on near-death experience and suicide
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The Television Audience Measurement Survey (TAMS) ratings are provided by the Broadcasting Research Council of South Africa (BRCSA), a not-for-profit industry association serving the “research needs of South Africa's radio and television industry”.
This council is made up of representatives from South African television and radio stations and constitutes two separate councils for BRCSA.
The entire TAMS universe was updated on Monday, January 29, 2024, for the first time since October 5, 2020, following the recently conducted 2023 TV Establishment Survey (ES).
talk to Media updateBRCSA CEO Gary Whittaker said the 2023 ES revealed significant changes to South Africa's TV viewing landscape compared to the previous Universe Update in 2019.
“There has been a significant spike in streaming activity across all age groups, even as TV viewership continues to prevail. Additionally, the impact of a variety of factors such as analogue switch-offs, load shedding, and other environmental considerations I'm also observing.”
“In line with international trends, individuals continue to consume large amounts of video content. However, the way this consumption is done is changing significantly. TAMS accurately reflects South Africa's complex viewing ecosystem. We need to evolve as we do,” Whittaker adds.
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