South Africa's local entertainment industry has been one of the hardest hit by the coronavirus pandemic, with social distancing and travel restrictions all but erasing the revenue streams that kept it afloat within weeks. . Concerts, theater productions, shows, events, and movie sets that appeared overnight are no longer viable for the foreseeable future, and the future of the entertainment industry looks precarious at best and catastrophic at worst. Ta.
However, the industry is resilient, with artists and organizers quickly pivoting, including exploring online performances and livestream events to lessen the impact on revenue streams.
According to industry expert Miyelani Mkhabela, CEO and Capital Markets Strategist at Antswisa Transaction Advisory Services, technology is revolutionizing the entertainment industry by creating new opportunities and better revenue models, and the coronavirus The virus pandemic is said to be the catalyst. “Thinking outside the box is the new norm. Interesting collaborations are forming, and our cutting-edge live stream show comes with a new Golden Circle VIP experience: Zoom Rooms.”
#BeALegend campaign launch
Still, there are thousands of people in the entertainment industry who need help right now. This is where local companies like Distell stepped in to make a difference. Gordon's Gin, one of the company's premium liquor brands, recently launched the #BeALegend campaign to pay tribute to entertainment industry legends who continue to create and contribute during these difficult times.
“Gordon's Gin is a brand that is proud of its 250-year heritage and celebrates the people who build it. That's why we partnered with the legendary entertainer to lend support to the entertainment industry during these difficult times. We offer mentorship. We pay homage to legends in the entertainment industry who found innovative ways to succeed despite hardship,” said Kayla Hendricks, brand manager.
Partnered with Kaya FM
The Original London Dry has partnered with Kaya FM to bring the #BeALegend radio conversation series to listeners. Hosted by presenter Kgomotsomeso, his four-part conversation series features local legends with deep roots in the industry sharing their stories and wisdom with others in the industry. Actors Nkosinati “Neymaps” Maphalala, Abdul & SK Khoza, and DJs Ramies and Oscar Mbo will be guests on their respective shows, and these lively conversations will inspire listeners to stay true to themselves, no matter what. is sure to inspire you to continue building your legacy. .
The conversation series began on Saturday, June 13th, with Meso and Maphalala in discussion. The lockdown may have halted production in the industry, but a legend never stops being a legend. Maphalala is one of Mzansi's most popular actors and stars in Mzansi Magic's telenovela The Queen. He is a musician and an astute businessman who owns his own clothing label, Nay Maps Clothing.
Listeners who tune in on Saturday 20 June will be able to join Meso in conversation with popular South African DJ and TV personality Ramies Holworthy. We salute lockdown legends – those who are keeping the creative fire burning during lockdown. like what.
Hendrix said, “We know how difficult it is to stay positive in the face of so much uncertainty, especially for entertainers, and we know the difference a helping hand can make.” It's the driving force behind this conversation series and the reason why Gordon's Gin is donating R40,000 to a fund to help give entertainers and entertainment industry bodies a much-needed cash injection. ”
To take part in Gordon's #BeALegend challenge and receive financial support, members of the entertainment industry can step 'out of the ordinary and into the world of legend' by sharing their stories on Gordon's Gin's social media platforms. All you have to do is choose. Winners will be announced on-air on Kaya FM during select #BeALegend conversation series slots on Elite Knights.
Anyone who wants to join Gordon's #BeALegend conversation on social media can visit the Gordon's Gin Facebook page. Or follow Gordon's Gin on Instagram and Twitter. @GordonsGinSA.