scheme therm The show's new 7:30 p.m. slot, which began on Monday, March 4, saw ratings drop.
“Skeem Saam”: Viewership decline
SABC1 Soapy, scheme therm Viewer numbers plummeted after the time slot for Monday's episode was changed from 6:30 pm to 7:30 pm.
In a statement on Tuesday, March 5, the SABC revealed that the soap “achieved historic ratings with 3.2 million viewers last night.”
However, the Broadcasting Research Council of South Africa (BRCSA) reported in January that the soapie had achieved 4.5 million viewers. This means the show lost 1.3 million viewers between January and March 2024.
scheme therm Although it competes with e.tv's long-running soaps, scandal! and Mzansi Magic's popular telenovela, my brother's keeper
In a statement, SABC1 Channel Director Ofentse Tynan said there had been a petition from SABC1 viewers asking for the timeslot to be changed.
Mr Tynan added that the 6.30pm time slot was too early for some as the program was broadcast during travel times for many viewers.
SOAPIE fans react at 19:30 timeslot
@MotheoLebelo: “Whoever at @SkeemSaam3 decided to change the time slot to 7:30pm. He or she didn’t do a thorough investigation. Outrageous scheme therm Beat @etvScandal's timeslot. #SkeemSaam should be brought back at the end of the story in the 6:30pm time slot. ”
@Doctor_101Love: “This is the beginning of decline.” scheme therm, its impact will become even more pronounced in the coming months. There is no reversal that would allow @SkeemSaam3 to compete evenly with @etvScandal. Moving to news slots was a big mistake. ”
@PRODUKT_IVY: “This new slot was not created to benefit the show. It was well thought out. SABC bosses are trying to save a generation again. They want people watching SS to We want people to change the channel after the show ends and not keep people on the edge of their seats like eTV is currently doing.”