Considering the long-established relationship between Snoopy and Omega, the brand is expected to move on after the original Moon Swatch caused havoc around the world in 2022, reinvigorating Swatch's hitherto sluggish fortunes. It's no surprise that the company would mine this rich Schulz seam to tease the next Snoopy Moon swatch.
There's only one thing that can stop this manga and collaboration MoonSwatch from becoming the most popular version of the series since the enthusiastic launch of the Omega X Swatch. If it's as unimaginative and understated as the Moonshine Gold edition, which follows the bright and bold original of his MoonSwatch.
The recent Moonshine Gold Moonswatch was released in a series every month on a full moon, but before it arrived, fans were wondering about the possibility of a gold Moonswatch similar to Omega's Moonwatch Pro Speedmaster in the same material. I was drooling over it (despite the piece being worth tens of thousands instead of hundreds of dollars). What actually happened was quite uninspiring, with the brand simply making the second chronograph hand in moonshine gold and then producing variations of it.
Watch site Time+Tide commented on the version, which was released to coincide with Switzerland's National Day, saying, “Every time a new, little gimmick is released, an increasingly resounding groan echoes among enthusiasts. It seems like there is.”
Watch specialist and WIRED contributor Tim Barber agrees that Swatch's Moonshine Gold series was lackluster. “In 2022, after a genuine moment of inspired thought and utter amazement, a gray Moonswatch with a decorated seconds hand tied to the silly rubric of smelting gold on a full moon. “The parade was completely overwhelming,” he says. “It failed to exhibit any of the originality or audacity that made the Moonswatch such a phenomenon.”
The bright blue Neptune Moonshine gold version was perhaps the most design-wise version of Swatch's successor line, even though it simply added precious metal hands to the existing Moonswatch Neptune piece.
A teaser video on Instagram shows Snoopy howling at the full moon atop a boxed collection of Moonshine Gold Moon Swatches. He only takes seven seconds, but the message is clear. Those waiting for the low-priced Swatch Snoopy Speedmaster had better get ready to line up once again at selected Swatch stores. Because it is highly unlikely that the company will break the rules and offer these products to the general public. Buy online.
Initially, the Moonswatch was considered for sale online, but even Swatch Group CEO Nick Hayek Jr. was not forthcoming with WIRED about how the initial collaboration was developed in secret. ” in an exclusive feature, he refused to rule out the possibility of the release. “Ask me in four months if e-commerce can play a role,” he said. “Maybe. I don't know.” It was July 2022, he said, and the MoonSwatch was still not sold new online.