Radio host and podcaster Sol Fenduka recently sparked a conversation on social media about the culture of expensive fashion in the Amapiano music scene.
In a tweet that quickly gained attention, Sol questioned why so many amapiano artists prioritize high-end designer clothing over other investments, such as a professional music studio.
“The Piano Pulse Podcast could bring in someone within Amapiano to explain the culture of very, very expensive clothing and why it's such a priority for some artists who don't have a decent studio? “Some places don't, but 'if it's original' it costs R80,000,” he wrote.
He admitted that Amapiano's top artists can afford such luxury brands, but on how other artists feel the pressure to maintain this lifestyle. expressed concern.
He added, “Kodois Avannier, I feel peer pressure. Even without Amiri, Loewe, Vetements, Balenciaga, LV, I always look stylish.”
Amapiano is a genre deeply rooted in South African culture that has become a global phenomenon, offering not just music but a unique lifestyle.
Could the Piano Pulse Podcast invite someone within amapiano to explain the culture of very, very expensive clothing and why it's such a priority for some artists? Some places don't have proper studios, but a costume costs R80,000 “if it's original”.
of course…
— Thandubuntu Solomji (@Solphendukaa) January 3, 2025
For some artists, expensive fashion may be a symbol of success and serve as a marketing tool, but Sol's comments raise important questions.