In SA20's TV commercial, cricket and music meet and happiness explodes! It's about breaking the mold of what we've come to expect when it comes to South African cricket.
The commercial begins with a very boring press conference, which is broken up by Sho Madjozi's colorful and vibrant expressions. Her contagious happiness rubs off on the SA20 cricketers, who are wonderfully styled in a rather extravagant African bone style wardrobe.
Former Springbok captain Jean de Villiers, Bafana Bafana player Happy Djere, veteran cricket commentator Neil Manthorpe and SuperSport's Xhosa commentary trio of Nono Fongolo, Philazande Sixaba and Sixole Sotierewa. All of the biggest names in local sports appear in the commercials.
And if I had to sum up the commercial and the league in one word, it would simply be “happiness.” SA20 is a league that brings happiness to everyone. Win or lose, it will be a fun day in cricket.
Speaking of promos, graham smith League Commissioner, SA20, “SA20 will bring an injection to South African cricket and unearth some of the country's best cricketing gems.” I am confident that with the support of everyone involved, we can become the second best league in the world after the IPL. ”
This commercial was created to help people understand how the SA20 League is different from every other experience fans may have had in regards to South Africa's T20 format.
New fans – The SA20 League aims to create an environment where going to matches can be done with the family. The commercial depicts a father and daughter going to his SA20 match for a regular “dad and daughter” date.
What SA20 wants to encourage. They want to show that SA20 matches provide an exciting environment for everyone to enjoy, including cricket, music and entertainment.
The character says the league is encouraging fans to dress up and have fun, turning cricket into a festival of fashion, and that it is also encouraging socially conscious young fans who may take part in live music. Styled to show. And a food festival.
That's exactly what SA20 is about as a social and entertainment gathering hub.
