Climate change technology solutions company Spiritus is working to remove carbon emissions from Taylor Swift's scheduled private jet flight from Japan to Las Vegas.
The flight is expected to cover a distance of 5,500 miles and emit an estimated 40 tons of carbon dioxide.
Carbon removal expert covers Taylor Swift's flight from Japan
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“Everyone leaves a carbon footprint today,” says Charles Cadieux, co-founder and CEO of Spiritus.
“But carbon removal gives us all a chance to reverse our impact on the environment.
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“Spiritus is committed to providing innovative carbon removal solutions that ensure a sustainable future and stewardship of the environment for today's fans and tomorrow's fans.”
The estimated cost of offsetting 40 tons of carbon emissions from a one-way flight using current technology is $28,000, based on a price of $700 per ton of CO2 removed.
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Taylor Swift on a carbon removal mission
Bringing the cost of carbon removal down to affordability is core to Spiritus' mission.
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Spiritus' technology, which has developed technology that mimics aspects of the human lung, has the potential to reduce carbon removal costs to less than $100 per tonne.
Spiritus' Direct Air Capture technology could reduce the total cost of removing an aircraft's carbon footprint to just $4,000.
“Taylor Swift’s escape to the big game provides a platform where the power of music and the urgency of climate action come together,” Cadieux added.
“By eliminating carbon emissions from flights from Japan to Las Vegas, we at Spiritus are supporting ICON and leveraging the camaraderie of American football teams to show that we are all in this together.” I'm emphasizing it.”
“This is a symbol that every action, no matter the stage, can contribute to a more sustainable world.”
Carbon offset and carbon dioxide removal
Taylor Swift's representatives claim she purchased “carbon offsets” for her flights.
But carbon removal goes beyond offsets to actually achieve net-zero impact.
A typical carbon offset involves paying someone else to help them avoid emitting CO2.
Carbon removal, on the other hand, removes as much CO2 from the atmosphere as the carbon you emit.
Cadieux highlighted the nuances of carbon management strategies, saying: “When Taylor jets fly, they emit carbon dioxide into the air.
“With offsets, someone is asked not to emit CO2 somewhere else. But with carbon removal, you can actually take out what Taylor's jet emits, so the extra carbon dioxide is completely removed. It won't happen. It's a cleaner approach to fighting climate change.”
