Telecommunications giant MTN will top the list to be Mzansi's most valuable brand in 2024, according to Brand Finance's South African Top 100. Interestingly, MTN's value has fallen. 8% Compared to the previous year – less than R66.71 billion However, we still managed to take the top spot. This is because the brand is expanding beyond South Africa's borders. MTN has a huge presence in Nigeria and has the largest market share in terms of users and revenue.
Mzansi's most valuable brands in 2024
Business Tech's report ranks Vodacom second in Mzansi, increasing its brand value. Ten% roughly R43 billion This will close the gap between first and second place on the list of Mzansi's most valuable brands in 2024. Brand Finance, which is independently listed on the JSE, says the partnership with Vodacom and Vodafone will strengthen its brand equity, recognition and trust internationally.
Third on the list, the valuation is R38.74 billion Standard bank. Next up is Nando's, a fast food brand. This is an amazing new entry into South Africa's top 100. This is the first appearance, and the brand value is as follows. R27.6 billion. Nando's new entry reflects its status as a global brand, the report said. Despite its humble beginnings in South Africa, the company has expanded aggressively overseas in recent years. Nando's currently makes more money in international markets such as the UK and Australia than domestically.
top 10 in south africa
FNB, Mzansi's second most valuable banking brand, is actually rated Mzansi's strongest brand overall based on certain metrics. These include marketing investments, stakeholder capital, and business performance. Therefore, Elite's AAA+ brand rating helps increase brand equity and appeal.
ABSA and Investec are among the top 10 banking brands. Top retailers include Spar and Shoprite, with Multichoice rounding out the top 10 list. The most valuable brands in Mzansi in 2024 are:
| rank | brand | 2023 value | 2024 value |
| 1. | MTN | R81.6 billion | R66.71 billion |
| 2. | vodacom | R43.82 billion | R42.94 billion |
| 3. | standard bank | R32.67 billion | R36.74 billion |
| Four. | Nando's | Not applicable | R27.6 billion |
| Five. | FNB | R28.78 billion | R25.99 billion |
| 6. | Absa | R27.88 billion | R25.71 billion |
| 7. | Super | R23.58 billion | R21.25 billion |
| 8. | investec | R18.54 billion | R19.45 billion |
| 9. | shop light | R16.84 billion | R19.25 billion |
| Ten. | multiple selection | R18.2 billion | R18.67 billion |
Read next: SASSA grant payment schedule for May 2024 (and beyond)
What do you think about Mzansi's most valuable brands? Do you think about brand values when engaging with companies? Share your thoughts with our audience in the comments section below.don't forget to follow us @a_o_o_o_o_ For the latest updates, visit X and The South African on Facebook.
Click here to read more articles by Ray Leathern
