The Verge reports that Threads is “rapidly growing,” with 130 million monthly active users, according to numbers shared by Mark Zuckerberg during Meta's earnings call.
TechCrunch reports:
Threads continues to grow, with downloads tripling in December compared to the previous month and ranking in the top 10 most downloaded apps of the month on both the App Store and Google Play.
Threads famously had a record-breaking launch, reaching 100 million registered users in the first five days. However, the number of daily downloads of the app decreased from September last year to the end of the year. But in December, Threads returned to growth. This is likely because Meta boosted the app by showing promotions on Facebook featuring Threads' viral posts. According to one tracker, there are currently an estimated 160 million Threads users…
The app may also benefit from the move to the “Fediverse,” a Mastodon-like social network made up of interconnected servers that communicate via the ActivityPub protocol. Additionally, Threads recently announced the launch of Endpoint. – Party's app and her website use dynamic URLs to populate the thread composer with text. For example, there are now websites that allow anyone to generate thread sharing links and profile badges. Marketing tools provider Shareaholic has also just launched a Threads Share button for websites, including both desktop and mobile sites. This increased activity around Threads has contributed to the app's rise in chart rankings, but given its size, an inorganic boost from Meta itself may also be responsible for the spike in downloads. there is.
