American singer Usher performed for 13 minutes during the halftime show of the NFL's Super Bowl III in Las Vegas on Sunday, February 11th.
But the 45-year-old didn't get paid to sing hit songs such as; caught up and no need to call.
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Usher was joined on stage by Alicia Keys
according to 9 news, The NFL does not pay halftime show performers. So what's the benefit of performing in the coveted halftime slot of the Super Bowl? exposure.
Usher will benefit from increased streaming and music sales, according to WTHR.com. Other artists who performed during Super Bowl halftime saw their streaming numbers skyrocket.
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More than 120 million people watched the Super Bowl on US television
In 2021, The Weeknd benefited from a 385% increase in music sales and a 41% increase in song streams after his Super Bowl performance.
by american pressthe match drew 123.7 million viewers across television and streaming platforms.
Usher performed hits such as; Superstar, Love in This Club, My Boo, Confession Part II Nice & Slow & Burn.
Check out the performance snippet below.
Why did Usher choose to perform at the Super Bowl?
The American singer will release his new album “Coming Home'' two days before the Super Bowl. He also has several sponsorship deals and will appear in commercials. But Usher's big play will help him on his upcoming tour.
according to stubbubArtists typically see a 50% increase in concert ticket searches after their Super Bowl performance, and The Weeknd sold 1 million tickets after his performance.
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Which team won the Super Bowl?
In the Super Bowl, the Kansas City Chiefs defeated the San Francisco 49ers 25-22. Taylor Swift's boyfriend Travis Kelsey hoisted his first Super Bowl trophy on Sunday.
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