The sport's governing body, World Rugby, is actively exploring ways to make rugby more dynamic and appealing to both current and potential fans. The recent Shape of the Game forum in London brought together rugby's key stakeholders to brainstorm ways to propel rugby into an exciting new era.
The evolution of rugby: areas of focus
The forum has identified several areas where changes could have a significant impact on rugby's appeal.
- Speed and flow: creating a faster rugby experience A long stoppage could disrupt the momentum of the match. Proposals are being considered to streamline play, increase the pace and keep fans on edge.
- Rugby made simple: clarity for fans Rugby's complex rule set can be intimidating for beginners. The forum explored ideas to simplify terminology, on-field markings and broadcast presentations to make matches easier to understand.
- Women's rugby: spotlight on growth The women's game is full of potential. Strategies to raise the profile of rugby, increase funding and attract new fans are critical to the growth of rugby as a whole.
- Rugby player welfare: safety at the forefront The physical nature of rugby requires constant attention to player safety. This forum is a platform to explore ways to reduce injury risk, manage concussion protocols, and support the long-term health of players.
- Rugby disciplinary process: fairness and transparency Consistent and clear disciplinary procedures are essential for both players and fans. World Rugby will look at ways to make the process more efficient, fair and understandable for fans.
global ambition
“Shape of the Game 2024 represents a significant milestone in defining the future of our sport,” said World Rugby Chairman Sir Bill Beaumont. “This is aimed at growing rugby’s fan base and ensuring rugby provides a thrilling spectacle for modern audiences.”
Mr Beaumont stressed that the benefits of these changes will be felt at all levels of rugby.
“It’s great to see that all stakeholders – players, coaches, match officials, tournament owners, unions and communities – have a strong desire to evolve the game towards success not just at elite level but in the community. It's a game. “
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